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Video charts evolution of Jeep from military vehicle to SUV powerhouse

Here's a fun new video from our car-obsessed friends at Donut Media. It shows the evolution of the iconic Jeep from its World War II roots to the forthcoming 2019 Scrambler pickup in a little over two minutes. Using illustrations and audio of Jeep engines and broadcast advertising spots, it's a fascinating look at the common traits that have persisted over more than 75 years and changing consumer preferences. Three companies originally responded to the U.S. Army's request in 1940 for proposals to make a quarter-ton "light reconnaissance vehicle" tailored to its specs — Bantam, Ford and Willys. The video starts by showing all three early contenders — the Bantam Reconnaissance Car, Ford Pygmy and Willys MB, which was based on the Willys-Overland "Quad" prototype, named for the 4x4 system it utilized. Willys eventually won the contract in 1941 to build 16,000 revised MB models for American and Allied forces. Willys would trademark the Jeep name in 1945 with its CJ-2A, a Civilian Jeep geared toward farmers. As the video shows, Jeep really started to diversify its body styles and colors in the 1970s and '80s under the ownership of American Motors Corp., which purchased the money-losing Jeep brand in 1970 from Kaiser-Jeep, which itself had acquired the brand from Willys in 1953. The '70s brought models like the CJ-5 Renegade and CJ-5 Laredo, and the video includes updates including the second-generation Wrangler Unlimited in 2004 and the Wrangler-based Scrambler pickup. Chrysler purchased Jeep from American Motors in 1987, shortly after the debut of the Jeep Wrangler, and has managed to hold onto the brand and ride it to success despite its own bumpy ownership trials and tribulations since then. Despite the many owners over time, Jeep has maintained its headquarters all along in Toledo, Ohio.

Jeep Wrangler Scrambler pickup spied in some scrapes on the Rubicon Trail

We've seen the Jeep Wrangler Scrambler pickup truck many, many times at this point, but every time has been on the streets. Now, thanks to some members of the Jeep Scrambler Forum, we get a look at the truck cruising on the Rubicon Trail. It's a fitting location, since that's where Jeep says it determines if a vehicle earns the "Trail Rated" badge of honor. We're pretty certain that the Scrambler will still earn the Trail Rated badge, since it has the four-wheel-drive, axle design and presumably the ground clearance of a normal Wrangler, which also earns the badge. That said, the photos from the forum do reveal some of the weak points one would expect from a stretched-out Wrangler. The lengthened wheelbase hurts the breakover angle and puts the rocker panels and frame at greater risk for damage. As pointed out in the forum, the camouflage looks pretty roughed up in those areas, and there don't appear to be any rock rails/frame sliders to protect it. The lack of them probably means this isn't a Rubicon model, as they're standard equipment on the Rubicon SUV models. If you plan to off-road a Scrambler, they're probably a wise investment. The other weak point is the large hangover from the truck bed. This is an inevitability for having a usable truck bed, especially on a four-door truck. But it means the departure angle is much shallower, thus the tail end is at risk of being dragged and damaged. Looking closely, and it appears that happened with one of the trucks, as the bumper looks angled upward as though it got snagged on a rock or bent after hitting the ground. These aren't risks exclusive to the Jeep Wrangler Scrambler, though. Any pickup truck taken off-road is going to have to contend with these issues. It's the tradeoff of having lots of cargo space and room for people, as opposed to the tidy little box that is the two-door Wrangler SUV. Related Video:

Build your own: 2017 Jeep Wrangler Willys Wheeler

While still three weeks from the start of summer, it arrived in practical terms with the Memorial Day weekend. And while the country will have worked through its collective hangover (from too much food, drink and shopping) and gotten back to work, it's worth remembering what – automotively – got us here, preserving both democracy and personal freedoms. The CJ-inspired Jeep Wrangler got us here, and in its Willys Wheeler guise the spirit of America rolls on. As the many spy pics have shown, FCA's Jeep division is working hard to replace its current Wrangler within the next few months. With that, we say goodbye to 10 model years of Wrangling with the current model. And that decade has been a good one for Jeep. Despite the economic downturn between 2008 and 2010, Jeep and Jeep Wrangler sales have been consistent bright spots for FCA, along with – of course – Ram trucks and, uh, Ram trucks. With a new Wrangler around the bend, it's worth taking a look at the existing model. And knowing an all-new example is coming, what would be the reason – if shopping – to consider what's on dealer lots now? Despite the numerous areas of improvement the new model will deliver (in efficiency, refinement and safety) , there's something to be said for a vehicle 10 years into its production cycle. While this is wholly anecdotal, for every step forward a manufacturer makes with a new vehicle, the added tech and necessary complexity seem to mandate two steps back. In an Audi A4, tech would seem a good thing, while in a Wrangler, this Jeep enthusiast would see it as a mixed blessing. Almost 80 years into its evolution (the initial Jeep concept came together in the summer of 1940) little has changed in the Jeep's essential mission. A body-on-frame architecture transports a driver and up to three passengers over paved and unpaved surfaces with credible confidence and a modicum of security. Live axles front and rear enhance the Wrangler's off-road capability, but compromise its on-road behavior. And while a significantly wider track mitigates rollovers, the Wrangler is decades removed from "state-of-the-art" when discussing safety or handling. Currently there's but one engine available in the States, a 3.6 liter normally-aspirated V6 producing 285 horsepower at a you'll-rarely-get-there 6,400 rpm. Connected to either a six-speed manual or ($1,400) five-speed automatic, the engine moves the 4,000-pound (loaded) Wrangler with measured confidence.