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Weekly Recap: Jaguar takes a leap with price cut, new strategy
Sat, Sep 5 2015Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.
2017 Jeep Com-Patriot looks like a mini Grand Cherokee
Mon, Sep 19 2016Jeep plans to merge the Compass and the Patriot into a single model, and today we're getting an undisguised look at the compact crossover. These images from Brazil's Autoo were captured before a photo shoot. The SUV, which retains the same shape as the prototypes our photographers captured testing earlier this year, borrows a sizable amount of styling cues from the larger, more expensive Jeep Grand Cherokee. If the SUV's badging is anything to go off of, Jeep will retain the Compass moniker for the upcoming vehicle. At the front, the SUV has a similar grille to the Grand Cherokee with seven rectangular openings, which are smaller than the ones found on the current compass, with chrome trim. The headlights and LED daytime lights are also similar to the ones on the Grand Cherokee. The black roof, which is a new touch for Jeep, is a nod toward the SUV's European competitors like the Land Rover Range Rover Evoque. The new model loses the square-like taillights on the previous model for oval-shaped ones. Overall, the SUV adds modern touches to the aging Compass and Patriot models while staying true to Jeep's iconic look. The SUV is expected to utilize a modified version of the platform found on the Jeep Renegade and Fiat 500X. Power could come from a 2.0-liter turbocharged inline-four engine that's mated to either a nine-speed automatic transmission or a six-speed manual gearbox. Just like the current model, the upcoming Compass will have front-wheel drive as standard with all-wheel drive as an option. The next-gen Compass will be manufactured at Jeep's new plant in Brazil, where the vehicle will also makes it official debut later this year. The baby Grand Cherokee will make its first appearance on American soil at this year's Los Angeles Auto Show. Related Video: News Source: AutooImage Credit: Autoo Design/Style Spy Photos Jeep Crossover SUV jeep compass jeep patriot
2014 Jeep Cherokee musters 22 MPG city, 31 highway
Thu, 05 Sep 2013Production and media drive delays included, there has been no lack of press surrounding the 2014 Jeep Cherokee. With the most recent delay reportedly due to powertrain calibrations, we've been waiting to see how the Cherokee's fuel economy looks against the highly competitive compact CUV segment. Thanks to the EPA, we now know the fuel economy figures for the newest member of the Jeep family.
Arguably, the Cherokee has the most modern powertrain in its class with an updated base engine, all-new V6 and all-new nine-speed automatic transmission, but its fuel economy figures are simply on par for the segment. Still nothing to scoff at, though. According to fueleconomy.gov, front-wheel-drive Cherokee models with the base four-cylinder mill will top out the lineup with 22 miles per gallon in the city and 31 mpg on the highway; opting for four-wheel drive with this engine drops the figures to 21 city and 28 highway. Get even crazier with the option list, and the new 3.2-liter Pentastar V6 will get you 19 mpg city and 28 mpg highway in two-wheel-drive form or 19 city and 27 highway for 4WD.
If you're wondering how that stacks up among compact CUVs, head on over to Automobile Magazine for a full fuel economy breakdown for the segment. The controversially styled crossover hits dealers this month, and we'll be driving it in just a couple of weeks.