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Jeep gunning to build 250,000 Cherokees a year

Contrary to what a certain politician may have said last year about Jeep moving to China, the automaker is in fact doing the opposite, with plans to greatly increase the production capacity at its Toledo North Assembly plant in Ohio. The Detroit Free Press is reporting that there are big plans for the 2014 Jeep Cherokee and Toledo North, as a local union president has informed the newspaper that Chrysler is planning to produce around 250,000 examples of the new midsize utility per year.
To put this number into context, 250,000 units is more than what Jeep Liberty sales totaled here over the last three years combined. Even taking into consideration that the 250,000 units will be distributed beyond US borders, that's an ambitious volume figure full-stop - and that's without taking into consideration the new Cherokee's love/hate design. In its favor, though, Jeep is making remarkable inroads globally as of late, and the Cherokee's size could work well in emerging markets. To get that kind of output from Toledo's Cherokee assembly line, Chrysler will reportedly hire 1,105 new workers - that's in addition to the 200 workers already being hired to build the popular Jeep Wrangler, which is itself expected to top 220,000 units this year.

Stepping on the Cherokee's toes | 2017 Jeep Compass First Drive

The only thing the 2017 Jeep Compass has in common with the model it replaces is its nameplate. And, considering that the old Compass was never competitive in the hotly contested compact crossover segment, that's a very good thing. Even better, after spending a solid day driving the reborn Compass over the rivers, through the woods, and everywhere in between, we're more than happy to forget the ill-conceived first-gen Compass entirely. Put simply, to say that the new Compass is better than the old one is an understatement of Rubicon-size proportions. Whereas the old Compass was saddled with Chrysler's old MK platform (a crossover-spec version of the unloved Dodge Caliber chassis), the 2017 Compass shares its basic underpinnings with the smaller Jeep Renegade, with the main difference being a 2.6-inch wheelbase stretch. That doesn't sound like a lot, but in person the Compass feels much larger than the Renegade, partly because its bodywork bulges out in a more muscular way than its more playfully styled, smaller sibling. "Mini Grand Cherokee" is a phrase that's been bandied about quite a bit, but only because it's true. The most notable styling flourish of the Compass is the D-pillar that's shaped sort of like a shark's dorsal fin. We think it's pretty cool from the outside, but it results in a huge expanse of plastic interior molding with tiny little windows barely able to let in any light. If we were buying a Compass, we'd definitely want the big panoramic sunroof to keep the cabin feeling open and airy. An optional gloss-black-painted roof makes those rear pillars stand out even more. There's a familial resemblance between the Renegade, Compass, and Cherokee inside, due in part to the overall curvature of the dash and the location of the air vents. Directly in front of the driver are two clear gauges, which flank a digital cluster that, depending on trim level, is available in either 3.5-inch or 7.0-inch sizes. The Compass is clean and tidy inside, and while FCA's Uconnect system – available with 7.0- and 8.4-inch center screens – is getting a bit old, it still works well and offers all the infotainment options buyers expect in 2017, including Apple CarPlay and Android Auto compatibility. We're also pleased to see Jeep stick with round dials for radio volume and tuning, and simple switches for climate control settings in the center stack. There's an unexpectedly meaty steering wheel for the driver to grab hold of.

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.