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Jeep beefs up the Wrangler Rubicon with 2017 Recon Edition hardware

The Wrangler Rubicon Hard Rock is dead. Don't worry; the 2017 Rubicon Recon is heading to showrooms soon to take its place, and judging by what it's packing you'll hardly miss the Hard Rock. Essentially, this is a Rubicon with some beefed-up bits underneath and a few special cosmetic tweaks, a bit like the outgoing Hard Rock. Up front, there's a stronger Dana 44 with strengthened tubes and heavy-duty end forgings. Likewise, the front and rear differentials get stronger cast covers than the Hard Rock's stamped ones. The ratios are the same, with 4.10:1 front and rear ratios, Tru-Lok locking diffs, and a Rock-Trac transfer case. There's also a half-inch lift. Cosmetically, there are new 17-inch wheels exclusive to the Recon equipped with 32-inch BF Goodrich KM tires, and the rock rails have been reshaped to allow owners to fit 35-inch tires without interference. The Recon also adds red seatbelts and stitching, something you haven't been able to get in a Wrangler before, a Jeep rep told us. If that's what you were waiting for to get into a Wrangler Rubicon, well, there you go. There's also the special-edition farkles you'd expect: a dashboard plaque the fender badge, and a unique gauge cluster treatment. The two-door Recon will start at $40,140 and the four door at $43,940 – that's compared to the base Rubicon, which starts at $34,190 in two-door form. So, the Recon represents a nearly $6,000 premium over the base Rubicon and a $1,150 premium over the outgoing Hard Rock. It'll be available in dealers at the end of this month. Related Video:

Jeep and Ram could be spun off from FCA, says Marchionne

Jeep is surely the biggest single feather left in the cap of the Fiat Chrysler Automobiles portfolio. Under Sergio Marchionne's leadership, Jeep went from fewer than 500,000 annual sales in 2008 to 1.4 million in 2016, and is on track for 2 million by 2018. Add in the brand's legacy, status as one of the most recognizable nameplates in the world, and rabid fan base, and Jeep has extraordinary monetary value to its parent company. Investors and analysts have certainly noticed Jeep's inherent value. According to The Detroit Free Press, Morgan Stanley's Adam Jonas asked FCA chief Sergio Marchionne if he would ever consider spinning Jeep and Ram, FCA's dedicated truck brand, into a separate corporate entity, and he responded with a simple "Yes." Jonas estimated Jeep's worth in January of this year at $22 billion. Ram was valued at $11.2 billion. Marchionne has a history of spinning off brands while keeping them part of FCA's corporate umbrella. The most noteworthy example of this value maximization was with Ferrari, which now trades on the New York Stock Exchange and rakes in $3.4 billion in annual revenue and close to $435 million in net income, reports the Free Press. Marchionne still serves as chairman and CEO of Ferrari, and Fiat heir John Elkann owns 22 percent of the Italian marque's shares. Even if the offloading of Jeep and Ram into a separate entity would amount to little more than a profit-driven ownership change on paper, it would be huge news to the brands' loyal fanbases. In any case, such a move would likely take years to actually happen and probably wouldn't mean much at all to the products that Jeep and Ram produce. In other words, Jeep fans can keep the pitchforks in the shed ... for now. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jeep Wrangler won't get those cutout half doors after all

Let's just make one thing clear right off the bat: If you want to go off-roading and you want an open-air experience, a Jeep Wrangler is probably the right vehicle for you. Really, the Wrangler has always been about enjoying the outdoors with as little between its occupants and the great outdoors as legally possible. That's why the top comes off, the doors stay home, and the windshield folds flat. All that said, however, one cool bit of show-car desirability reportedly won't make into production. Those crazy cutout doors that caught so much attention at the Wrangler JL's debut at the L.A. Auto Show won't be available from Jeep. For now we're reporting this as a rumor, but the report from Jalopnik seems legit. We have a request for comment in to Jeep and will report with confirmation when we hear back. Apparently — and despite the fact that the doors appeared on otherwise production-spec Wrangler models shown to the media and public show goers — Jeep says the cutout half doors were "always a prototype." In the end, traditional half doors were deemed the best option for production. We don't really disagree with the notion that traditional half doors are a better idea than the "prototype" cutout doors, especially considering how much effort went into making the JL Wrangler's doors easier to remove than past versions. Plus, the aftermarket is rife with accessory doors and panels to choose from if the regular or optional half doors aren't to your liking. Still, we're sure some Wrangler JL intenders were looking forward to those unique donut-style metal doors, and so we must pass the disappointment in their direction. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.