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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Chrysler to accelerate production of 2013 Ram and V6 engines

Chrysler is adding a third shift at its Warren Truck plant to meet demand for the new 2013 Ram pickup. And with tight supplies of its Pentastar V6, the company is also boosting output at its Mack Engine plant.
The expansions will add 1,250 jobs and are part of a $238 million investment by Chrysler in the Detroit area. Warren's third shift will begin work sometime in the spring, a Chrysler rep told Automotive News. Mack's increased Pentastar production a could include both 3.6 and 3.2-liter engines.
The company says it also plans to invest $40 million in its Trenton Engine plant to allow for production of a 3.2-liter V6 as well as the Tigershark inline-four for the upcoming Jeep Liberty replacement.

Jeep previews Easter Jeep Safari concepts, and one is called Jeepster

Easter is coming up, which is a big deal for both Christians and Jeep fans. The latter of which are excited because the annual Easter Jeep Safari off-road event in Moab is coming, along with Jeep's wild concepts it builds for the event each year. We're getting an sneak peek at two of those Jeeps early, thanks to illustrations the company revealed. The first of them is very obviously a two-door 2018 Wrangler, but with some small changes, and the inspiration is obvious when spotting the badge on the front fender: "Jeepster." This concept pulls from the old Jeepster Commando from the '60s and '70s, a slightly longer Jeep that was a bit more civilized and had an available hardtop that had a distinct slant at the back. The slanted rear roof is very clear on this Wrangler's hardtop, and it has the contrasting color that its inspiration had, too. This Wrangler Jeepster is more off-road ready, though, with big chunky tires, a full-size spare moved inside, and gas cans mounted to the rear cargo door. It's more difficult to tell what sets apart the second Jeep Safari concept. It's obviously based on the 2018 Wrangler. The front fenders have been severely cut down and the front bumper removed to make room for what appear to be enormous tires and lots of suspension travel. It also bears a big hood scoop, maybe indicating a more powerful engine underneath. It also has full front doors, but the rear top has either been removed or lowered. We'll have more details on these and other Jeep Safari concepts in the next couple of weeks around the time of the event. So stay tuned for more wild Jeep news. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.