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2014 Jeep Grand Cherokee EcoDiesel

Choose Your Own Adventure... But Choose Wisely
Jeep has got you covered. We can say this without even having to know what it is you want, because there's hardly an option or configuration that you won't find in the 2014 Grand Cherokee. There are three different engines, three different four-wheel-drive systems (plus rear-wheel drive), four different trim levels - not counting SRT - two different suspension setups and five different settings for various off-road terrain conditions. If you happen to check the box for Quadra-Lift, you'll also have five different ride-height settings for the driver-selectable air suspension.
As you might expect with so many customization possibilities, the way a buyer checks the options sheet can have a profound effect on the final product and its capabilities, to say nothing of its price. Nowhere is that more true than with the Grand Cherokee's choice of engines, with the brand-new 3.0-liter EcoDiesel V6 stealing the spotlight from the still excellent gasoline-fueled 3.6-liter Pentastar V6 and 5.7-liter Hemi V8 powerplants that carry over from last year. No matter which engine you choose, though, it will be paired up with Jeep's new standard eight-speed automatic transmission from ZF. This, ladies and gentlemen, is very good news indeed.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

2018 Jeep Wrangler will have an aluminum hood and doors, leaked memo says

Earlier this year, FCA CEO Sergio Marchionne revealed that 2018 Jeep Wrangler would feature a heavy dose of aluminum, though he didn't specify how. Now, JL Wrangler Forums says the Wrangler will use the material for the hood and the doors, citing an internal bulletin from aluminum supplier Alcoa. According to the forum, the company says the next-gen Wrangler will utilize Aloca's C6A1 (an internal name) high form alloy. The SUV will also get 6022 and A951 from Alcoa that will be used on the SUV's front and rear doors, as well as for the hood. Alcoa's C6A1 is the company's new high form alloy, while its 6022 alloy sheet can be found on things like a car's hood, door, or closure panels. Alcoa's A951 is the company's pre-treatment aluminum sheet bonding technology that it uses on automobiles. "A team in the Farmington Hills (Michigan, USA) Aerospace and Automotive Products group is leading a new profitable growth opportunity with the 2018 Jeep Wrangler program. The next generation Jeep becomes the first to utilize our C6A1 high form alloy; we are currently the only supplier of this high form product. Alcoa will also supply 6022 and A951, including front and rear door inners, hood outer and inner." As Marchionne pointed out earlier this year, the 2018 Wrangler won't be made entirely out of aluminum. So Alcoa's contribution to the upcoming SUV's doors and hood could be the only components that use the lightweight metal – or Jeep could be using another aluminum supplier for other parts. Large changes lie ahead for the 2018 Wrangler, which include a pickup version, new engines, and aluminum. But we do know that the next Wrangler is that it will be built in Toledo, OH, as FCA announced plans to spend $1.05 billion to retool the Wrangler factory, while also adding another site in Illinois earlier this year. Related Video: