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First Jaguar C-Type Continuation ready for delivery, and you can still buy one
Wed, Jun 29 2022Jaguar's XK120-C is known by its far more famous name, C-Type, known for winning Le Mans twice, and known for being the first car equipped with disc brakes to win a race in international competition. That latter victory happened on June 29, 1952, at the sports car race held ahead of the Formula II Grand Prix at Reims, France, with Sir Stirling Moss at the wheel. Today marking the 70th anniversary of that win, Jaguar has chosen it to announce the first C-Type Continuation is ready for delivery. This is one of eight continuation C-Types the English automaker announced in January 2021, all of them built to similar specification as the 1953 C-Type that earned the model's second win at La Sarthe, meaning a 3.4-liter, 220-horsepower straight-six sporting three Weber carbs and disc brakes at the four corners. This one is finished in Pastel Green paint with Suede Green seats, recalling the car Moss raced in Reims the year before. The Continuations are being built at the Jaguar Classic Works in Coventry, each needing 3,000 hours to complete due to using the same build techniques that went into creating the original cars. After the build, Classics engineers put each example through 250-mile shakedown. Once the run is complete, Jaguar said it planned to host a motorsports-themed celebration for the octet. Owners can enjoy plenty of other track days as well, the Continuations being approved by the FIA to run in all FIA Historic events. Owners won't need to worry about seeing their car everywhere, either, since the C-Type is a rarity even with these additions; Jaguar only built 53 of the original. Seems an undisclosed number of C-Type Continuations are still available to purchase. If visuals can sway any prospective buyers, Jaguar created a configurator showcasing the 12 exterior colors, eight leather hues, and two roundels that can be optioned. The carmaker hasn't mentioned pricing publicly, but it's thought to be north of seven figures.
Jaguar's ambitious turnaround plan will put a big focus on the American market
Tue, Jul 25 2023Land Rover is on a roll, but it's been awhile since we've heard from sister company Jaguar. The company is concocting yet another turn-around plan, and recently-appointed CEO Adrian Mardell provided several details about what's in it and it means for the American market. Speaking to industry trade journal Automotive News Europe, the chief executive conceded that mistakes have been made. "[Jaguar] was incredibly successful in North America 25 years ago, before we took the compromises and the decisions we made," he explained. He stopped short of providing specific details but pointed out that Jaguar's best days have been "lost within Ford Motor Company data." If you need a crash course in Jaguar history, Ford bought the brand from British-Leyland in 1990 and sold it to India-based Tata in 2008. Mardell, who joined Jaguar Land Rover in 1990 and watched the group embark on a roller-coaster ride, sees big potential for growth on Ford's home turf. "There are 20 million millionaires in the United States alone. So, a lower volume [and a] higher price positioning is absolutely the right position for Jaguar today," he opined. In contrast, Jaguar has largely aimed for mainstream segments in recent years. The publication added that Jaguar's master plan calls for moving upmarket to fight in the same arena as Bentley and Porsche. As of writing, most buyers and journalists consider Jaguar an alternative to brands like Audi, BMW, and Mercedes-Benz, and its current portfolio reflects this positioning: The XF competes in the same segment as the 5 Series, for example, while the F-Pace goes head-to-head against the X5. Moving upmarket is easier said than done, and there's no word yet on precisely how Jaguar will pull it off. We know that it's starting from scratch; it canceled the new XJ months before the big sedan's unveiling. Automotive News Europe learned that one of the models being designed to jump-start the brand is an electric four-door GT that will cost about GBP100,000 (around $128,000) when it goes on sale in 2024. Looking further ahead, the brand will continue to expand by launching two additional electric models. Their design will "split opinion." "What we will not worry about is being loved by everybody, because that is the kiss of death. That is what put Jaguar in the situation it is in today, which is with no equity whatsoever," outspoken JLR chief creative officer Gerry McGovern recently told a group of investors.
Geely poaches Jaguar designer Wayne Burgess
Tue, Feb 5 2019The fact is simple: Chinese automaker Geely just poached designer Wayne Burgess from Jaguar. Burgess will oversee a team of 100 designers and staff, in charge of projects encompassing all of Geely's brands, and report to Peter Horbury, Geely's EVP of design. Burgess, who started at Jaguar in 1997, was lately the production studio director for Jaguar Land Rover's Special Vehicle Operations, and the head of Jaguar's production cars. His credits include the F-Type, F-Pace, I-Pace, and current XJ, as well as being an Ian Callum stand-in at events. The implications of this personnel move carry the easy-to-ignore weight of another domino falling in what could be a monumental Chinese long game. Geely owns an eponymous car brand in China, as well the Chinese-Swedish Lynk & Co, Sweden's Volvo, England's Lotus and London Electric Vehicle Company (makers of electric black cabs), Malaysia's Proton, and U.S. flying car startup Terrafugia. Burgess won't need to leave home, because Geely's opening a design center in Coventry, England, to go along with its other centers in Barcelona, Gothenburg, Los Angeles and Shanghai. If you're keeping track, Burgess' flight maintains the quickening pace of talent headed to Chinese automakers that we give scant attention. After Geely bought Volvo in 2010, it moved longtime Volvo designer Peter Horbury, now Burgess' boss, to Shanghai. At the time, the news evoked a chortle. Compare that to last week, when GAC Motor designer David Hilton said, "There are now more auto designers in Shanghai than in any other city in the world, including Detroit and L.A." Hilton, by the way, was Bentley's head of exterior design until September last year. The same month, ex-Rolls Royce pen Giles Taylor, who brought us the Cullinan, jetted to Munich to lead FAW's Hongqi luxury brand. One month before that, ex- Land Rover designer Phil Simmons had taken over at Great Wall brand Haval. One month after that, ex- Mazda and BMW designer Kevin Rice became VP of design at Chery. Ex- Audi man Wolfgang Egger took over at BYD in 2017. Oh yeah, Hilton's comments came in a Wall Street Journal article about this very migration. Mass distribution is nearing the developed world in the Northern Hemisphere, too. Lynk & Co wants to get its papers for Europe this year. Zotye just named its first batch of U.S. dealers in advance of a planned launch here in 2020. Guangzhou Auto was at the same U.S. dealer meetings at Zotye, aiming for a U.S. rollout in early 2020.