2009 Jaguar Xkr Portfolio Coupe 2-door 4.2l on 2040-cars

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Jaguar hints at what might become of XK after F-Type's arrival

Jaguar may move the company's XK further upmarket following the introduction of its forthcoming F-Type. The newcomer to the range easily shoulders the burden of carrying the Jaguar sportscar mantle, freeing up the XK to evolve in another direction. While speaking with Autocar, Jaguar Design Director Ian Callum said there's an opportunity to grow the grand tourer both in size and luxury.
Whether that means the vehicle will retain its two-plus-two seating configuration or swell to offer buyers even more space remains to be seen. Either way, the future will likely see the XK soften its claws moving forward. And that's no bad thing. Jaguar has a long history of building luxurious grand tourers more content to soak up miles of highway than bounce from apex to apex.
What else is in store for the brand? Callum seems to have kept his cards close to his chest, refusing to acknowledge ongoing rumors of a Jaguar crossover beyond saying the brand "had to take notice" of the popularity of the luxury SUV market.

Jaguar's next turnaround plan outlines a major shift to upmarket luxury

Jaguar wants to reinvent itself again, this time as a purveyor of EVs that competes in the luxury space dominated by Bentley. It outlined a turnaround plan written to help it move upmarket while launching a new range of models. Company boss Thierry Bollore, a French industry veteran who briefly ran Renault in the late 2010s, told British magazine Auto Express he wants Jaguar to represent what he described as "modern luxury." He added his vision of modern luxury is "extremely reductive" in terms of refinement, modernity, engineering, and technologies. Jaguar said it will go EV-only, yet it scrapped the next-generation XJ at the 11th hour in 2021 because the sedan didn't fit its image of a re-imagined brand. Making Jaguar synonymous with "modern luxury" requires starting from scratch. "The situation at Jaguar was really a concern from outside," said Bollore after revealing Renault looked at purchasing Jaguar-Land Rover in the late 2010s, "and more than a concern from inside, because the brand has been damaged to a certain extent." That's why the turnaround plan calls for a blank slate to rebuild Jaguar on. Design work for an entirely new range of Jaguar models has been completed, the executive affirmed, and Auto Express speculates the portfolio will initially consist of three models: a two-door sports car (likely a follow-up to the F-Type) and a pair of crossovers. Note that there's no sedan on the horizon. These three cars will ride on the same modular architecture, though it's too early to tell if it will be developed in-house or shared with another carmaker. They'll wear a new design language that was forged by holding an internal contest three teams participated in. Competing with Bentley, among other carmakers, will require convincing customers to pay six-digit sums. "Luxury starts not far from GBP100,000," said Bollore, a figure which represents about $140,000 at the current conversion rate. As of writing, none of Jaguar's models start above $100,000, though some cross that threshold once options are piled on. Its cheapest model, the E-Pace, starts at $39,950. Its most expensive is the electric I-Pace at $69,850. No one would pay $140,000 for an E-Pace, even if it's electric and brimming with tech, so Jaguar's upcoming models will all be relatively large. That doesn't mean Bollore will put a leaping cat emblem on a Land Rover Range Rover and call it a good job well done. He wants to ensure the two sister brands coexist without overlapping.

Jaguar XF Sportbrake is the cure for the common F-Pace

Before Jaguar introduced the F-Pace crossover, the only way an American could get their hands on a long-roof leaper was to either move to Europe and buy an XF Sportbrake or pick up the rare X-Type Sportwagon on the used market. But now that the F-Pace is on sale, there's no need for a Jag wagon (henceforth known as the Jagon), right? Wrong. Spotted lapping the Nurburgring, the second-generation XF sedan transitions to wagon duty as naturally as the first-gen car did, promising a boost in cargo capacity without sacrificing the good looks of Jaguar's middle child. But the sloping roofline won't do the XF's versatility too many favors – as our spies rightly state, it looks like Jag's designers are favoring style over outright cargo space. Beyond the roofline, expect the new Sportbrake to follow its predecessor's example and adhere very closely to the XF sedan. Don't expect any changes from the firewall forward, with most of the changes above the beltline and at the tail, where Jag's designers obviously need to rethink the look to accommodate the rear hatch. The overall taillight shape should stay the same, while the lower bumper will carry over with only modest adjustments. Under hood, our spies report the car shown here is Jaguar's potent S trim, with a 380-horsepower, 3.0-liter, supercharged V6. While it's a safe bet that Jaguar will sell the Sportbrake in Europe with all the lesser XF engines – not to mention R and RS variants – it's unlikely all three mainstream engines will arrive in the US. Oh yeah, our spies claim there's a chance the long-roof XF will hit the US market. We're calling it a very slim chance, though. Audi and BMW deported their A6/5 Series wagons years ago, leaving the segment to the Mercedes-Benz E-Class. The Volvo V90 will add some Swedish flair to the segment, but the bottom line is that importing and federalizing a new model to compete in a segment responsible for just 20,000 units per year isn't good business. Here's hoping Jaguar makes a bad business decision. Related Video: Featured Gallery Jaguar XF Sportbrake: Spy Shots View 11 Photos Image Credit: CarPix Spy Photos Jaguar Wagon Luxury jaguar xf sportbrake