2009 Jaguar Xkr Convertible Supercharged 16,323 Miles 20" Senta Wheels Lux Pkg on 2040-cars

Auto blog

Jaguar Land Rover's InMotion takes a stab at carsharing

Jaguar Land Rover's new InMotion mobility business aims to capitalize on the growing carsharing boom and develop other forms of alternative transportation. The first pilot programs kick off in the coming months in North America, Europe, and Asia. JLR owns InMotion, but the company acts independently from the automaker. "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands," Adrian Hallmark, JLR's Group Strategy Director, said in a statement. The 30-person firm intends to develop its own answers to upcoming transport problems and also invest in entrepreneurs to develop those solutions. InMotion isn't yet providing many details about what projects the firm expects to tackle, but the Website mentions carsharing and on-demand delivery services. Establishing InMotion shows that JLR doesn't want to fall behind the current trends in the auto industry. Practically every major automaker is currently pursuing future transportation ideas. For example, Ford recently took a very similar approach when it spun off Smart Mobility into a separate startup. BMW also rebranded its DriveNow carsharing service into ReachNow to also add a future ridesharing service. Related Video: JAGUAR LAND ROVER LAUNCHES NEW TECHNOLOGY START-UP InMotion launched to create innovative solutions, helping customers to overcome travel and transport issues Independent business with the agility and independence to react quickly in mobility sector InMotion will create apps and on-demand services Whitley, 11th April 2016: Jaguar Land Rover has launched InMotion, a new technology business that builds apps and on-demand services to overcome modern travel and transport challenges. Next month InMotion will begin real-world testing of a number of different services such as car sharing and car ownership solutions, across North America, Europe and Asia in the coming months. Adrian Hallmark, Group Strategy Director, Jaguar Land Rover said:"With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally." "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector.

More than 30 vintage Jaguars found, forgotten for decades in a greenhouse

A long, long time ago, some unnamed person realized that storing motorized precious metals in a barn would eventually be passe. This visionary hoarder decided, instead, to collect an assemblage of more than 30 vintage Jaguars in a greenhouse in Beaulieu, England. To passers-by, it would look like someone was tending a crop of blue tarps. To us, thanks to Beaulieu Garage, it looks not like a barn find but rather the first "greenhouse find." The classic car restoration shop wrote in a Facebook post, "we were asked to help clear a private collection of cars," and when Beaulieu Garage saw the array, "An offer was made," and now it has a whole lot of rusted metal looking for good homes. It took a week to get everything out, and the shop said the "parts alone have taken up 12 storage racks, with engines and gearboxes included." While a barn isn't the best place to park a car for decades, a greenhouse is arguably worse. The glass house is a combination of maximum UV levels and rain forest humidity, the ambient moisture free to rust and rot everything the sun can't kill. And early Jaguars aren't known for robust defenses against the elements. Most of the cars are E-Types, many of those the early and more elegant 1960s models. Among the trove are some cars that "you could probably get running in a couple of days," but the photos show there are plenty of long-term projects that rate effort comparable to The Pacific Campaign. Incredibly, Beaulieu Garage is confident that "All will see the road again," assuming the worst problem children can find empathetic buyers. The first salable car has been listed, a left-hand drive, 1960 XK150 3.8-Liter Drophead Coupe with matching numbers that was originally sent to New York. This is said to be the last XK150 the factory painted a cream color, and the fourth-last XK150 ever built. Scraps of the red leather interior remain, the sand colored top looks to be in the same condition. After eight years in the greenhouse, Beaulieu Garage charmingly describes the XK's previous digs as "Dry Stored in the UK." The convertible comes with a heritage certificate, and will cost GBP40,000 ($52,654 U.S.) to trailer home. A Facebook post from today says the shop will get parts lists and pricing up shortly, so stay tuned if you have a lot of time and money you need to find occupations for.

Jaguar's Callum refutes two XJ bodystyle rumor

Not long ago, we relayed word from Edmunds that Jaguar was planning to split its next-generation XJ sedan into two bodystyles - one model that continued the ambitious design approach fostered with the current X351-based model, and another, more upright model to better appeal to China's conservative design sensibilities.
We expressed some cynicism in the idea, noting that such a strategy "might catch more profits for the marque, but it might also represent a setback to design head Ian Callum's vision for a thoroughly modern Jaguar portfolio." Callum has been quite insistent in his belief that Jag needs to be a forward-thinking brand in terms of design, and the two-model strategy seemed to conflict with that idea. We tried to get some comment from Callum at that time, but were unable to reach him.
As it turns out, our cynicism was well-placed. Autocar says that while the next XJ will continue to have two wheelbases, Callum has denied the two-model talk, saying flatly: "I can't see us doing two bodystyles. The cost would be enormous and the message inconsistent. You have to believe in what you produce and to do two bodystyles would undermine that."