1967 Jaguar Xke Series I on 2040-cars

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Jaguar hints at what might become of XK after F-Type's arrival

Jaguar may move the company's XK further upmarket following the introduction of its forthcoming F-Type. The newcomer to the range easily shoulders the burden of carrying the Jaguar sportscar mantle, freeing up the XK to evolve in another direction. While speaking with Autocar, Jaguar Design Director Ian Callum said there's an opportunity to grow the grand tourer both in size and luxury.
Whether that means the vehicle will retain its two-plus-two seating configuration or swell to offer buyers even more space remains to be seen. Either way, the future will likely see the XK soften its claws moving forward. And that's no bad thing. Jaguar has a long history of building luxurious grand tourers more content to soak up miles of highway than bounce from apex to apex.
What else is in store for the brand? Callum seems to have kept his cards close to his chest, refusing to acknowledge ongoing rumors of a Jaguar crossover beyond saying the brand "had to take notice" of the popularity of the luxury SUV market.

Jaguar's Callum refutes two XJ bodystyle rumor

Not long ago, we relayed word from Edmunds that Jaguar was planning to split its next-generation XJ sedan into two bodystyles - one model that continued the ambitious design approach fostered with the current X351-based model, and another, more upright model to better appeal to China's conservative design sensibilities.
We expressed some cynicism in the idea, noting that such a strategy "might catch more profits for the marque, but it might also represent a setback to design head Ian Callum's vision for a thoroughly modern Jaguar portfolio." Callum has been quite insistent in his belief that Jag needs to be a forward-thinking brand in terms of design, and the two-model strategy seemed to conflict with that idea. We tried to get some comment from Callum at that time, but were unable to reach him.
As it turns out, our cynicism was well-placed. Autocar says that while the next XJ will continue to have two wheelbases, Callum has denied the two-model talk, saying flatly: "I can't see us doing two bodystyles. The cost would be enormous and the message inconsistent. You have to believe in what you produce and to do two bodystyles would undermine that."

Jaguar ended production of the XJ sedan in July, 2019

It's the end of the line for Jaguar's long-running XJ sedan, at least as we've come to know it today. Jaguar has confirmed to Autoblog that production of the current XJ will end this summer, with a report from Autocar suggesting that July 5 is the official end date. The brand's flagship sedan will get a replacement, and a spokesperson further confirmed to us that Jaguar will "continue the XJ nameplate." What's not entirely clear is when that vehicle will hit the market, or exactly what form it will take. At least we have some good clues. A few months back at the New York Auto Show, Jaguar design chief Ian Callum told us that "the XJ will be replaced" by a "like-size" car. He also hinted that they would be "doing more battery cars at Jaguar," and that the plan wouldn't be "just batteries put in an old car." Connecting the dots, it seems likely that the XJ will be replaced by a large flagship electric sedan. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Just last year, Jaguar celebrated the XJ's 50th anniversary with a special limited-edition model called the XJ50, and punctuated that debut with a lovely roadtrip that started at Jaguar's home in Coventry and concluded at the Paris Motor Show. But before we get too sentimental about what's come before, we ought to remember that the XJ's very name stands for "eXperimental Jaguar." So whatever comes next — likely a swoopy aluminum-intensive sedan chock full of batteries and a couple of powerful electric motors — will fit right in line with the British flagship's original mission statement. Onward and upward, chaps.