2000 Jaguar Xk8 on 2040-cars

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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Junkyard Gem: 2000 Jaguar S-Type

My junkyard studies of Jaguars have focused mostly on the four-wheeled felines of the 1960s through 1980s, but plenty of more recent Jags may be found in U-Pull-type yards around the continent. Today's Junkyard Gem appeared in a Northern California boneyard last summer, and it had stories to tell. Once Ford took over Jaguar in 1990, the idea of a midsize Jaguar saloon to steal sales from the BMW E39 5 Series and Lexus GS seemed like an increasingly good idea, and so a name used on a mid-1960s version of the Jaguar Mark 2 was revived for use on a car built on the same platform as the Lincoln LS. Both the new S-Type and LS appeared during the 1999 model year, and both are fairly easy to find in your local Ewe Pullet today. American S-Type buyers could choose between a 3.0-liter V6 and various flavors of V8 (including a hairy supercharged V8 good for 400 horses in the S-Type R). This car has the V6, which was based on the Duratec out of the Taurus and made 281 horsepower. In theory, American S-Type (and Lincoln LS) buyers could get a five-speed manual transmission on V6-equipped 1999-2003 cars … but I've never seen a three-pedal S-Type/LS, and I've been looking hard. As you'd expect, European S-Type buyers could get both manual transmissions and diesel engines for the duration of the car's 1999-2007 production run. This car has a ZF six-speed slushbox. The interior looks to have been in good condition when the car showed up here, and the original manuals were still in the car. Some of the wood trim got a bit cracked in the California sun during the car's two decades on the road. That sure looks a lot like a Kia Amanti nose, doesn't it? The Amanti appeared a few years later and showed strong S-Type (and E-Class) styling influence. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Beyond beautiful. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. History repeating.

Jaguar teases E-Pace crossover details - and price under $40K

So it turns out we'll be seeing the fully revealed Jaguar E-Pace much sooner than we expected. Jaguar announced the debut will occur on July 13, so we're less than a month away. The company also provided a teaser of the E-Pace's tail. It shows a fat rear fender and Jaguar's trademark taillight design. While many other companies would be content to release a teaser and nothing else, Jaguar actually provided a number of other interesting details. Among them is the powertrain. It will only be available with gasoline-powered engines and all-wheel drive. We're expecting it to use roughly the same powertrain combinations as the Land Rover Range Rover Evoque. The other big details are pricing and availability. The baby Jaguar SUV starts at $39,595, which is over $3,000 less than the entry-level F-Pace and the Range Rover Evoque. You'll also be able to bring one home from the dealer next year. Related Video: Image Credit: Jaguar Jaguar Crossover SUV Luxury jaguar e-pace