1997 Jaguar Xk8 on 2040-cars

Auto blog

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

2018 Jaguar XF S Sportbrake Review | Who needs a crossover with a wagon this sexy?

PORTO, Portugal — SUV and truck mania is real — just ask the 63 percent of American buyers who opted for the high-riding vehicles last year. But there has been a recent groundswell of alternative options in the burgeoning wagon segment. Sure, there are lower-end wagons such as the tried-and-true Subaru Outback ($25,895) and the new-kid-on-the-block Volkswagen Golf SportWagen ($21,580). But the 2018 Jaguar XF S Sportbrake competes more closely with the stalwart Mercedes-Benz E400 ($64,045) and the stylish Volvo V90 Cross Country ($52,300). This begs the nagging question: Could wagons become a serious thing in the States? We spent a day bombing through Portuguese backroads to find out how the Sportbrake fares among its niche competitive set. The 2018 Sportbrake is a wagonized version of the second-gen XF sedan that arrived in 2016. While the first-gen model only offered a wagon variant for the European market, the new Sportbrake is a global vehicle that brings a more streamlined, aluminum-intensive architecture to the table and finally gives American wagon lovers the Jag they've been craving. First off, the essential reason we're here: the cargo area. Activate the power tailgate (which uses a one-piece composite tailgate, just like the F-Pace), and the opening reveals a flat surface on all sides with 31.7 cubic feet of storage. Fold the rear seats down, and volume expands to a considerable 69.7 — an increase of 12.6 and 38.4 cubic feet, respectively. For comparison, the Volvo V90 Cross Country offers 19.8/53.9 cubic feet, and the Mercedes-Benz E400 Wagon has 35.0/64.0 cubic feet. Folding the Sportbrake's rear seats down produces a nice, flat expanse for cargo, with no obtrusive humps or bumps on the side. Standard rear air suspension keeps things level when loaded up. Onward to the front seats, where the cabin brings the XF's familiar design with the dashboard rimmed in a curved ribbon of wood veneer — a pleasant touch that offsets the otherwise blase textured aluminum bits on the dash and shifter surround. Of course, there's the love-it-or-leave-it cylindrical shifter that rises from the center console, a confounding bit of design that leaves most PRNDL traditionalists cold. So, too, does the plastic starter button on the dash, one of the few unsatisfying puzzle pieces in the otherwise agreeably finished interior. But fire up the engine, and it's easy to forget these quibbles.

Watch new Jaguar XF perform a literal high-wire act

Coming out with a new luxury sedan can be a truly daunting prospect. Make it too edgy and you'll risk disenfranchising what can often be a rather conservative customer base. Make it too conservative and you may fail to attract enough new customers or generate enough interest to make the endeavor worthwhile. Whether Jaguar succeeded in walking that thin line with the new XF is a matter of personal taste, blending as it does elements from the smaller XE and the outgoing XF it replaces. But in launching the new model, Jaguar didn't just pull of a figurative high-wire act – it did quite a literal one. To drum up support for its newest debut, Jaguar undertook the stunt depicted in the video above, stringing a pair of carbon-fiber cables some 60 feet above the River Thames in London. With some guide wires and counterbalance weights to keep it all in check, and a motion-picture stunt crew orchestrating it all, the new XF drove over 780 feet from one bank of the river to the other, setting a new world record in the process. Instead of thinking too hard about the whys (seriously, though... why?) and hows, we suggest you just watch the video above. Related Video: