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Jaguar to reveal small sedan at Paris show

Small sedans are big business for luxury automakers. The C-Class is the top seller for Mercedes-Benz, much as the 3 Series is for BMW, but Jaguar has historically missed out on that market. Its last attempt, the X-Type, proved woefully inadequate, and Jaguar hasn't attempted to take on that market again since. But that's all about to change.
Coventry has been working on a new small Jaguar for some time now (using test mules like the one above wearing modified XF body panels), and according to the latest reports coming in from the UK, it will showcase the result of those efforts at the Paris Motor Show next October. The show car will take the form of a pre-production concept that is expected to preview the production version very closely before the final item is unveiled at the 2015 Geneva Motor Show.
Tipped to be called XS (somewhat appropriately for the brand's smallest model), the new sedan is expected to be the first to use the company's new aluminum platform previewed by the C-X17. Expect styling to follow along similar lines to said crossover concept and the F-Type sportscar, with eventual sedan, wagon and coupe versions to round out the family.

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

Junkyard Gem: 1985 Jaguar XJ6

The Series III Jaguar XJ was built for the 1979 through 1992 model years, the final chapter of a quarter-century of the iconic original Jaguar XJ (though production of the straight-six model ended in 1987). Thanks to notoriously troublesome electrical systems and rapid depreciation, but blessed by stay-of-execution-obtaining beauty, most of these cars were parked under blue tarps in driveways before the end of the 1990s... awaiting repairs that never came. Here's one that I spotted in a San Francisco Bay Area self-service wrecking yard over the winter. If you were serious about driving a Jag during the easy-money 1980s, you needed the optional wire wheels. That showed those rubes in the BMW 735s and Mercedes-Benz 500SELs what real class was all about. The 4.2-liter version of Jaguar's legendary straight-six engine made 176 horsepower in 1985. That was six fewer than the 735i's six and eight fewer than the 500SEL's V8. However, the XJ6 cost $32,250, versus $36,880 for the BMW and $51,200 for the Benz. Given that the Jag offered at least as much (and maybe more) status on the street, its price tag looks like a pretty good deal. Of course, the electrical stuff would have a few issues, but so what? This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lovely Rita learns to fear the Jaguar in this British Leyland advertisement. Featured Gallery Junked 1985 Jaguar XJ6 View 17 Photos Auto News Jaguar Luxury Sedan jaguar xj