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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar refreshes the 2018 F-Type lineup and adds a high-performance V6 model

Jaguar is giving the F-Type line a refresh for 2018 and adding two new variants. All new F-Types feature LED headlights and slightly darker taillights. Every model except the SVR also gets updated front bumpers. The most noticeable change is the side vents, which morph from the double slots to single openings in most cases. The F-Type R's large side vents are bisected horizontally. The two new F-Type models are the R Dynamic and the limited edition 400 Sport. The R Dynamic isn't particularly exciting, since it's pretty much just a dress-up package for the entry level 340- and 380-horsepower F-Types. All the model adds are 19- and 20-inch wheel options, as well gloss black-painted hood vents, splitter, side sills, and rear diffuser. The 400 Sport, on the other hand, comes with much more. It's only available for one year, and comes with a modified supercharged V6 producing 400 horsepower. The 400 Sport can be ordered with either rear- or all-wheel-drive, but the 8-speed automatic is the only available transmission. The car also benefits from larger 15-inch brakes at each corner. Owners of the 400 Sport can personalize their driving settings as well, thanks to the car's Configurable Dynamics system. Inside and out, the 400 Sport gets some visual upgrades, too. It includes the Sport Design Pack, which adds a deeper front spoiler, larger side sills, and a rear diffuser. A flat-bottom steering wheel, yellow contrast stitching, and black brushed aluminum accents finish off the interior. There are also plenty of 400 Sport badges on the car. View 12 Photos The two other major changes for the F-Type line involve infotainment. One of which is that every model now comes standard with Jaguar's Touch Pro infotainment system and its 8-inch touchscreen with which the driver can interact. The other is a cool new app the company developed with GoPro. It's called ReRun, and it allows the driver to connect a GoPro camera to the car, and download footage to the phone. The reason for connecting the camera to the car, is so that it can add telemetry data including speed, gear, g force, and steering and brake inputs to the video footage. After a spirited drive in the country or on a racetrack, the footage can be downloaded to the phone to be reviewed and shared. The app even generates "highlights" automatically. The new F-Type range will go on sale in the first quarter of 2017.

Never-was Jaguar C-X75 hybrid supercar driven by Autocar

There's lucky, and then there's "I got to drive the Jaguar C-X75." The crew from Autocar is among the handful of souls who can honestly make the latter statement. Jaguar invited the publication down for a little time in both the passenger and driver seats around the automaker's proving grounds. While there's no end to the jealousy oozing from our pores, the good news is that there were a few cameras on hand to capture the experience. As you may recollect, the C-X75 Concept was a unique hybrid supercar concept built to duke it out with the likes of the Ferrari LaFerrari, Porsche 918 and the McLaren P1. The British automaker put it on track for production, but unfortunately stopped the project about six months ago.
With a twincharged 1.6-liter four-cylinder engine capable of revving to 10,000 rpm, the C-X75 concept yields 502 horsepower and gets partnered with four electric motors - one at each wheels. A 19kWh lithium-ion battery pack serves up 300kW of power, and combined, the motors and battery are capable of yielding an additional 194 horsepower and 295 pound-feet of torque. Combined, the driveline is good for more than 850 horsepower and 738 pound-feet of torque. Said another way, the C-X75 will do the 0-60 miles per hour dance in under three seconds.
And Autocar got to drive it. You can watch the video for yourself by scrolling below.