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Jaguar Land Rover offers (some) detail about new Ingenium engine

Jaguar Land Rover officially announced its Ingenium family of engines with the unveiling of the 2.0-liter version in the Jaguar XE concept at the 2014 Geneva Motor Show, but it kept details very thin at the time. All we knew was that the new turbocharged mills could be configured to use gasoline or diesel, and be positioned longitudinally or transversely. Months later, JLR is finally letting some more info slip about its new baby, but there are still some big questions to be answered.
For the Ingenium project, Jaguar Land Rover gave its engineers a clean sheet of paper and told them not to worry about using any previous parts or machinery. In the end, the designers came up with a family of turbocharged, aluminum-block engines based around modular, 500cc cylinders to allow it to grow or shrink as the market demanded. The layout was also made adaptable enough to incorporate hybrid drivetrains, if needed. "Being configurable and flexible are the two key strands of Ingenium's DNA because we have future-proofed our new engines from the outset," said said Ron Lee, the company's director of Powertrain Engineering.
To maximize efficiency, Jaguar promises that all versions of the Ingenium engines come with computer-controlled, variable oil pumps and water pumps to use only as much energy as needed. They also get direct injection, roller bearings for the cams and stop/start. The diesel version alone has 17 percent less internal friction than the mill it replaces, the company claims. JLR is also promising class-leading figures for Ingenium's torque and horsepower too, but it's not giving away those specs just yet.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Watch this bad parker get what's coming to him

If you're lucky enough to have a nice vehicle, do your fellow gearheads a favor and don't park like a clown. Seriously. Not only will you anger everyone who is trying to find a place to park, but your nice car is a billboard reinforcing the stereotype that car people are self-important and inconsiderate.
Take this gentleman for example. He has a Jaguar XK, and understandably wants to take care of it. Rather than parking it far, far away from any other cars and getting a bit of exercise by walking to his building, he takes up two spots (albeit barely) close to the structure. From the cameraman's narration, we can tell his coworkers are less than thrilled about his inability to stay between the lines.
Naturally, they wanted to teach him a lesson, so they parked a bigger vehicle as close to his driver's door as possible. Mr. XK's attempts to enter his vehicle are rather amusing, culminating in his climbing through the passenger side and scooching over to the driver's seat. While we can debate this sort of treatment all day long, it was effective. The video includes a follow up at the end showing where the XK driver parked the next day, and as you might guess, it wasn't in the same spot.