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Jaguar appoints Joe Eberhardt as North American President

Jaguar Land Rover North America has appointed a new president, Joachim Eberhardt. The German exec, 50, had previously done stints at Chrysler Group, DaimlerChrysler UK, Mercedes-Benz USA and Daimler-Benz.
Eberhardt joins JLR NA in a good, but challenging time for the company. It's fresh off the launch of the Range Rover Sport and Jaguar F-Type, which have been subject to rave reviews, and its overall sales are up 21 percent over 2012. Still, as Automotive News points out, the two manufacturers face a fight to become the equal of A-list competitors like BMW and Mercedes in the eyes of consumers.
"Joe brings a proven industry track record and valuable global leadership experience in luxury sales, service and marketing. We look forward to Joe leading our North American team in working with our retail networks to further grow the business and better serve our customers," JLR's group sales operations director, Andy Goss, said.

Jos? Mourinho shares his fear in Jaguar F-Type R Coupe spot

Jaguar is in the middle of an image makeover. It wants people to know that it makes more than just big, comfy luxury cars. Underneath that there is an edge. In its recent ads, the company wants to be associated with a more tailored, witty form of villainy. The next step is showing that it's also fearless.
Many Americans might not be familiar with José Mourinho, but he's one of the premier soccer, or football, coaches in the world. He's nicknamed "The Special One." Mourinho worked his way up from an assistant coach to lead small teams but eventually took over international heavyweights like Real Madrid and Chelsea.
In a new ad for the Jaguar F-Type R Coupe, Mourinho talks about what it means to be afraid. You might think such successful people overcome their fears, but successful men are driven it, he claims. But being scared doesn't make a man weak - it makes him dangerous. Scroll down to understand what Mourinho is talking about and get an earful from the wonderful exhaust of the R Coupe.

2024 Jaguar F-Pace makes more style standard equipment

Jaguar has overhauled its F-Pace offer for global markets, moving the rest of the world to the 2024 model year before the end of 2022. For countries that get the F-Pace P400e PHEV, the good news is the lithium-ion battery's been given an extra cell module to increase capacity to 19.2 kWh. That takes pure electric range from 33 miles to 40 miles on the WLTP cycle. Jaguar says this trim accounts for more than 10% of F-Pace sales globally, a healthy tally considering North America accounts for perhaps a third of global sales and Jaguar doesn't offer its flagship PHEV here yet. In countries that favor electrified vehicles like the Netherlands, Jaguar says uptake can reach 98%. The rest of the F-Pace range has been reworked so that every model gets the R-Dynamic trim package, eliminating the base F-Pace and F-Pace S. In full-featured markets, the trim step from bottom to top goes, R-Dynamic S on 19-inch wheels, R-Dynamic SE on 20-inch wheels, R-Dynamic HSE on 21-inch wheels, 400 SPORT and SVR both on 22-inch wheels, plus a choice of six engines. If this change is applied to our market, we'll be left with the F-Pace R-Dynamic S and F-Pace SVR, and two engines. New standard equipment means better spec for some versions, a TFT digital gauge cluster and the Pivi Pro infotainment system part of the purchase price. The infotainment comes with wireless Android Auto and Apple CarPlay, what3words navigation and Alexa integration. The R-Dynamic SE comes with wireless charging, the R-Dynamic HSE now comes with an Ebony Suedecloth headliner standard. If opting for the Black Pack on models that don't come with it, more external bits are drenched in the dark gloss: grille and grille surround, side mirror caps, fender vents, window surrounds, rear valance and rear badges. Detail changes include wheel center caps going monochrome black and silver instead of red and silver, and the R-Dynamic badge going monochrome black and gray instead of red and green. The 2024 F-Pace can be ordered now outside of North America. Jaguar should let us know soon what goodness we'll be getting. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 Jaguar F-Pace SVR Design Walk-Around | Autoblog Short Cuts