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Jaguar Land Rover's InMotion takes a stab at carsharing

Jaguar Land Rover's new InMotion mobility business aims to capitalize on the growing carsharing boom and develop other forms of alternative transportation. The first pilot programs kick off in the coming months in North America, Europe, and Asia. JLR owns InMotion, but the company acts independently from the automaker. "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands," Adrian Hallmark, JLR's Group Strategy Director, said in a statement. The 30-person firm intends to develop its own answers to upcoming transport problems and also invest in entrepreneurs to develop those solutions. InMotion isn't yet providing many details about what projects the firm expects to tackle, but the Website mentions carsharing and on-demand delivery services. Establishing InMotion shows that JLR doesn't want to fall behind the current trends in the auto industry. Practically every major automaker is currently pursuing future transportation ideas. For example, Ford recently took a very similar approach when it spun off Smart Mobility into a separate startup. BMW also rebranded its DriveNow carsharing service into ReachNow to also add a future ridesharing service. Related Video: JAGUAR LAND ROVER LAUNCHES NEW TECHNOLOGY START-UP InMotion launched to create innovative solutions, helping customers to overcome travel and transport issues Independent business with the agility and independence to react quickly in mobility sector InMotion will create apps and on-demand services Whitley, 11th April 2016: Jaguar Land Rover has launched InMotion, a new technology business that builds apps and on-demand services to overcome modern travel and transport challenges. Next month InMotion will begin real-world testing of a number of different services such as car sharing and car ownership solutions, across North America, Europe and Asia in the coming months. Adrian Hallmark, Group Strategy Director, Jaguar Land Rover said:"With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally." "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector.

First Jaguar C-Type Continuation ready for delivery, and you can still buy one

Jaguar's XK120-C is known by its far more famous name, C-Type, known for winning Le Mans twice, and known for being the first car equipped with disc brakes to win a race in international competition. That latter victory happened on June 29, 1952, at the sports car race held ahead of the Formula II Grand Prix at Reims, France, with Sir Stirling Moss at the wheel. Today marking the 70th anniversary of that win, Jaguar has chosen it to announce the first C-Type Continuation is ready for delivery. This is one of eight continuation C-Types the English automaker announced in January 2021, all of them built to similar specification as the 1953 C-Type that earned the model's second win at La Sarthe, meaning a 3.4-liter, 220-horsepower straight-six sporting three Weber carbs and disc brakes at the four corners. This one is finished in Pastel Green paint with Suede Green seats, recalling the car Moss raced in Reims the year before. The Continuations are being built at the Jaguar Classic Works in Coventry, each needing 3,000 hours to complete due to using the same build techniques that went into creating the original cars. After the build, Classics engineers put each example through 250-mile shakedown. Once the run is complete, Jaguar said it planned to host a motorsports-themed celebration for the octet. Owners can enjoy plenty of other track days as well, the Continuations being approved by the FIA to run in all FIA Historic events. Owners won't need to worry about seeing their car everywhere, either, since the C-Type is a rarity even with these additions; Jaguar only built 53 of the original. Seems an undisclosed number of C-Type Continuations are still available to purchase. If visuals can sway any prospective buyers, Jaguar created a configurator showcasing the 12 exterior colors, eight leather hues, and two roundels that can be optioned. The carmaker hasn't mentioned pricing publicly, but it's thought to be north of seven figures. 

Why Land Rover's reluctant to show concepts: Chinese clones

While the Chinese auto industry continues to grow and expand with new and original products, a number of automakers still refuse to play by the rules. Rather than coming up with original designs, these automakers shamelessly copy designs from other automakers, slapping their badge on the front as if it were an original product. According to Auto Express, Land Rover has grown tired of dealing with these frauds to the point that it's essentially stopped showing concept cars in order to stave off these clones. One of the most notable and brazen examples of these Chinese copycats is the LandWind X7. While that car looks like an obvious ripoff of the Range Rover Evoque, complaints by Jaguar Land Rover were dismissed, and the X7 hit the market for about a third of the price of the Evoque. Further efforts by JLR have done nothing to halt or change the car's production. It seems Chinese authorities are more interested in protecting the home team than upholding copyright laws. Land Rover design boss Gerry McGovern said the automaker was "wary of showing new concepts" because they just give these competitors time to work up a copy. Land Rover's latest model, the Velar, debuted in Geneva in production form. Skipping concepts may not stop competitors from making copies, but it does give Land Rover a huge head start when it comes to production. Related Video: Featured Gallery Production LandWind X7 News Source: Auto Express via Road & Track Design/Style Government/Legal Jaguar Land Rover SUV Concept Cars Luxury jaguar land rover