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Jaguar CEO says people just don't want EVs right now

"Customers are not impressed with it currently." These are the words of one Ralf Speth, CEO of Jaguar Land Rover, spoke at the Automotive News Europe Congress in Birmingham, England. The "it" Speth is referring to is battery technology, which he characterized as "too heavy, too expensive," and with power density that's "too low." That all could go some way towards explaining why the British automaker has yet to bring an electric vehicle to market, why it killed the C-X75 hybrid-turbine supercar project, and why it only recently started offering hybrid versions of its Range Rover models (and has yet to offer them in the United States). That doesn't mean the company won't pursue electric propulsion in the future, though. According to Automotive News Europe, Speth forecasts that "the next generation of batteries will be higher density, lower weight and the cost will come down." What he didn't say, exactly, is when he expects that next generation of battery tech to come around – or when JLR will start to more closely embrace electric propulsion. In the meantime, Jaguar Land Rover will continue investing in research and development. Since Tata acquired the brands from Ford seven years ago, JLR has quadrupled its R&D budget and doubled the number of engineers on staff. Related Video:

Jaguar F-Type's next generation could be mid-engined

Jaguar's heritage is built on sports cars powered by a big, front-mounted engine covered by a long hood. The F-Type perfectly fits into this mold, but the company is ready and willing to set tradition aside in order to inject more performance into its next two-door model. Ian Callum, Jaguar's former design director, told Autocar that he had worked with Julian Thomson, his successor, to outline what the next F might look like, and the Chevrolet Corvette's recent transformation seemingly inspired them. His proposal calls for moving the engine from directly in front of the firewall to right behind the cabin. Making the F-Type mid-engined would shift its proportions in a wider, lower, and more aggressive direction. Sound familiar? It will if you've kept up with Jaguar news over the past few years. "We could get quite close [to the C-X75]," Callum said. The jet turbine-powered, James Bond-fighting C-X75 concept released in 2010 was on track for production, but it was canceled at the last minute. Callum's comments confirm there is still a small but vocal group of engineers in Jaguar's research and development department who want to see a mid-engined coupe join the company's portfolio. Whether such a model will appear is up in the air. Callum retired to form his own design firm a few weeks ago, so the F-Type's fate is no longer in his hands. He added that the option of making the second-generation model another front-engined, rear-wheel drive two-door is still on the table. The current F will soldier on for another three years after receiving significant updates for the 2021 model year, so Jaguar will need to decide whether to stay the course or shift to a mid-engined configuration relatively soon. Either way, enthusiasts will be pleased to hear the F-Type will return.

Jaguar Land Rover creates new Special Operations division for halo vehicles, bespoke commissions

Jaguar Land Rover has announced that a new division of the British manufacturer will be dedicated to "bespoke commissions," as well as heritage products and apparel. Oh, and the new Special Operations division will also be behind JLR's halo cars from now on.
It's that last one that is the most tantalizing, as the last real halo product to see production from Jaguar was the XJ220. The Range Rover, meanwhile, has always had its own kind of halo reputation, although the Land Rover brand itself has never really gotten into the game with a dedicated model.
According to JLR, the new halo models will focus on ultra-high performance and luxury with a limited run of vehicles. The bespoke models, meanwhile, will give the wealthiest customers full sway over how vehicles are outfitted, with unique paints, trims and other accessories. The new SpecOps division will be run by John Edwards.