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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2014 Jaguar XKR-S GT takes fiercest feline further [UPDATE]

If there were any car to overshadow the 542-horsepower Jaguar XJR that's coming to the New York Auto Show, this is it. Meet the Jaguar XKR-S GT - a street-legal, higher-performance version of the already hardcore XKR-S that will be headed to North America in very limited quantities. Only 30 will be offered on our continent, with 25 earmarked for the United States and the remaining five going to Canada. The cost of entry? $174,000 when it goes on sale this August.
What that gets you is a coupe that is, without any doubt, ready to attack any racetrack it might encounter. The XKR-S' supercharged 5.0-liter V8 has not been upgraded in terms of power - not that 550 horsepower and 502 pound-feet of torque is anything to sneeze at - but instead, Jaguar focused on tuning the bits of the car that help effectively put all that grunt to the ground. There's a new hood with rows of louvers to aid in engine cooling, and elsewhere on the car's body, you'll find carbon fiber on the redesigned front air splitter, dive planes, extended wheel arch spats, as well as a new rear diffuser, an aluminum front under tray and an absolutely massive wing out back to keep downforce to a maximum.
Underneath that hot body are retuned and height-adjustable adaptive dampers; spring rates have been increased by 68 percent in front and 25 percent at the rear versus a standard XKR-S. Most of the front and rear suspension geometry has been upgraded, larger carbon ceramic brakes have been fitted at all four corners, and wider 20-inch forged alloy wheels are found here, wrapped in Pirelli Corsa tires - 255/35-series rubber in front and 305/30-series stuff out back. There's also a revised active exhaust system, which should only improve the already thunderous roar coming out the back of the Jag coupe, and a faster steering rack has been added for improved agility.

Jaguar Vision Gran Turismo SV ups the performance of the virtual sports car

Last year, Jaguar created its very first concept car made specifically for the Gran Turismo video game series, and this year it's following it up with an even faster racing variant. It's called the Jaguar Vision Gran Turismo SV, and it has some pretty wild specifications. This virtual racing machine no longer uses three motors, but four, with the extra motor being fitted to the front and allowing torque vectoring at all four wheels. Output has increased substantially to 1,877 horsepower and 2,478 pound-feet of torque. The regular Jaguar Vision Gran Turismo "only" made 1,005 horsepower and 885 pound-feet of torque. Jaguar claims a 0-60 mph time for the SV of 1.65 seconds and a top speed of 255 mph. That top speed might be higher if it weren't for the various aerodynamic aids adding downforce. It has a huge splitter, diffuser and long adaptive rear wing. The car can create up to 1,000 pounds of downforce at 200 mph. One other wild performance feature is the cooling system for the lithium-ion battery pack. It has a coolant circuit with liquid nitrogen that ensures the battery doesn't overheat when discharging the massive amount of electricity to run the powerful motors. Though Jaguar will likely never actually produce a functional version of this car in real life, the company did at least create a full-size model of it. It should be impressive in person given its extraordinarily low, wide and long shape. We're hoping it shows up at car shows when the pandemic subsides. The virtual car is due to be available in 2021. Jaguar didn't specifically say which version of Gran Turismo is will be featured in. The regular car can be driven in "Gran Turismo Sport." The racing version could be added to "Gran Turismo Sport," but the launch date of 2021 has us wondering if it will instead show up in "Gran Turismo 7" for PlayStation 5. Related Video: