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New Audi design chief Massimo Frascella shaped cars for Jaguar Land Rover

At the Audi brand, style and design have long been a high priority; think the super sleek and sexy A7 sedan, the Bauhaus-inspired TT coupe, the single-frame grille that instantly identified the marque with its down-the-road graphics. So when the Bavarians install a new head of design, that’s also worth a look. Massimo Frascella is that person, a 52-year-old Italian designer who this summer will succeed Marc Lichte. Lichte ran Audi design since 2014 and will take up a new role within the Volkswagen Group. Frascella, a student at the Istituto d`Arte Applicata & Design in Turin, ignited his career at Stile Bertone, and his resume after that evolves impressively. He subsequently held positions at Ford Motor Company and Kia, and since 2011, Frascella has held senior positions at Jaguar Land Rover. He was responsible for the creation of several models: Discovery Vision Concept (2014), Discovery Sport (2014), Discovery (2016), Velar (2017), Evoque (2019) and Defender. In 2019 he became creative director of Land Rover and in 2020 design director. He was also instrumental in the development of the range of new electric Jaguars that are in the works. “Joining Audi is a very special moment for me,” Frascella said. “I am deeply honored to assume the role of chief creative officer and to guide such a talented team in shaping the future of the brand to new heights of innovation and distinction. I believe in the emotional power of design to inspire, connect, and drive change, and I am here to nurture and promote creativity as the beating heart of our brand.” Looking back a couple of decades, it was one of FrascellaÂ’s predecessors who helped to cement AudiÂ’s reputation in automobile design: Walter de Silva. De Silva was appointed head of Audi design in 2002. From 2007 to 2015, he supervised the design strategy for the entire Volkswagen group, including the TT, the Scirocco, the Passat and the Golf. Not a bad list of achievements, but in a interview several years ago, de Silva said that he considered the 2007 Audi A5 coupe the pinnacle of his automotive design art, citing its “sex appeal, the shape of the lights, the architecture.” Design/Style Audi Jaguar Land Rover Volkswagen Automotive History

2020 Jaguar I-Pace Suspension Deep Dive | All kinds of weird and wonderful

I’ve driven the Jaguar I-Pace a handful of times, and it always proves to be an enjoyable experience. In case youÂ’re not up to speed, this is JaguarÂ’s dual-motor all-wheel drive all-electric SUV. ItÂ’s quick, it looks cool in a running shoe sort of way, and it delivers a decent 234 miles of range. Sure, it has its faults, particularly when it comes to the infotainment and climate control layout. But the electric JagÂ’s smooth ride comfort and direct steering feel are clear strong points, and its handling stays nicely balanced and displays sharp reflexes as far as IÂ’ve pushed it. That is to say, a strong pace, but nothing that would land me in jail. The suspension plays a big role in all of this, of course. I wanted to see what theyÂ’d done, so I recently put an I-Pace HSE up on jackstands and took a look underneath. Electric powertrain notwithstanding, I found this to be an utterly weird and fascinating machine.    From this vantage it is easy to see the big air spring (yellow arrow). The use of this type of spring medium allows the I-Pace to run at different heights. It mostly runs at standard height, but can also lower the car at highway speeds to lessen aerodynamic drag. ThereÂ’s an even lower mode to ease the loading of passengers and cargo, along with a raised-height off-road mode because, well, this is theoretically an SUV. It looks like it has a double wishbone front suspension, too, with a high-mount upper arm (green). But we canÂ’t be sure until we move in closer.   With the wheel turned, we can see that this is a double wishbone front suspension in the sense that it has a single ball joint (green) at the bottom. ThereÂ’s lots of nice-looking forged and hollow-cast aluminum bits and pieces, too. But it looks odd in some other respects. The lower arm (yellow), for example, seems to have a joint of some kind in it. Meanwhile, near the top, you can see how the tall upright (or hub carrier, if you like) is curved (red) to provide tire and wheel clearance. Use the wheel studs as a reference point and you can imagine how the tire assembly will nestle into that area.   The shock absorber (green) runs up the middle of what is a doughnut-shaped air chamber. A very tall tower of a doughnut, but you get the idea. But you canÂ’t call this a coil-over. Do I hear bag-over? Anyway, a position sensor (yellow) is connected to the upper arm so the height-control system can regulate itself properly.

Jaguar Land Rover to cut thousands of UK jobs

LONDON — Britain's biggest carmaker Jaguar Land Rover (JLR) is set to cut thousands of jobs as the company faces lower demand in China and a slump in sales of diesel cars in Europe. The central English firm builds a higher proportion of its cars in Britain than any other major or medium-sized carmaker and has also spent millions of pounds preparing for Brexit, in case there are tariffs or customs checks. Britain's business minister Greg Clark said on Thursday it is clear why a no-deal Brexit would add to the problems with further costs and disruption. JLR lost 354 million pounds ($450 million) between April and September 2018 and had already cut around 1,000 roles in Britain, shut its Solihull plant for two weeks and announced a three-day week at its Castle Bromwich site. Its Chief Executive Ralf Speth warned in September that the wrong Brexit deal could cost tens of thousands of car jobs and posed a threat to production at the automaker. The Tata Motors-owned company, which employs around 40,000 people in Britain and has boosted its workforce at new plants in China and Slovakia in recent years, unveiled plans to cut costs and improve cash flows by 2.5 billion pounds last year including "reducing employment costs and employment levels." Those cuts will be "substantial" and run into the thousands, the source told Reuters. "The announcement on job losses will be substantial, affecting managerial, research, sales, design," said the source, who spoke on condition of anonymity, not affecting production-line staff "at this stage." The company declined to comment when contacted by Reuters on Thursday. Ford also said on Thursday it will cut thousands of jobs in Europe, exit unprofitable markets and discontinue loss-making vehicle lines as part of a turnaround effort aimed at improving profit margins in the region. Brexit warnings JLR, which became Britain's biggest carmaker in 2016, had been on course to build around 1 million vehicles by the turn of the decade, reported on Thursday a 4.6 percent drop in full-year sales to just under 600,000 vehicles. Demand in China, which had once been one of its strongest countries but has since been hit by a slowdown, fell by 21.6 percent, the biggest drop of any of its markets. "The economic slowdown in China along with ongoing trade tensions is continuing to influence consumer confidence," said Jaguar Land Rover Chief Commercial Officer Felix Brautigam.