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2021 Jaguar F-Type First Drive | Can we interest you in some loud?

The 2021 Jaguar F-Type is not a perfect car. There are some cracks in the armor, flaws worth pointing out and nits to pick for car reviewers like us. It’s not a Jaguar version of the unflappable Porsche 911, nor is it a British muscle car. The F-Type has split the difference since the carÂ’s introduction for 2014, and now the two-seaterÂ’s first big update is upon us. Ian Callum left Jaguar more than a year ago, but he was still responsible for this revamped design. Few cars featured better styling than the previous F-Type, and the same can be said this time around. Part of that can be attributed to JaguarÂ’s light touch approach. Horizontal headlights and a new grille differentiate the new F-TypeÂ’s face from the last one. The clamshell hood remains, but its sculpting is less prominent and pointy than before. Combined, these new elements result in a softer, gentler face — Jaguar calls it “liquid metal.” At the back, new, I-Pace-inspired LED taillights now sit flush with the massaged bumper.  ItÂ’s still an obvious sports car design, but Jaguar has thrown away the edgy, aggressive persona of the previous F-Type. Forced to pick sides, weÂ’ll take the previous generation – updating a brilliant design is no easy task – but it remains a beautiful car. Onlookers certainly agreed, as our Sorrento Yellow tester drew a colossal amount of attention. One can thank JaguarÂ’s ear-shattering exhaust for some of that attention, too. How much shattering occurs depends on the engine, of course, and the number of pipes poking out of the bumper. Besides the sound, this is also the best way to tell different F-Types apart. Four-cylinder models get a single, central exhaust; V6-equipped cars get a dual central exhaust, and the V8-powered F-Type R continues on with its quad exhaust pushed out to the edges of the rear valance.  2021 Jaguar F-Type P300 View 30 Photos That's the version we drove. Powered by the same 5.0-liter supercharged V8 previously found in the F-Type SVR, the 2021 F-Type R produces 575 horsepower and 516 pound-feet of torque, an increase of 24 and 14, respectively. It's then a massive drop to the two engines below, which says more about the R than the unchanged but still amply endowed other F-Types.  The base P300 (gray car in the gallery above) is equipped with a 2.0-liter turbocharged four-cylinder that makes 296 hp and 295 lb-ft of torque, while the R-Dynamic P380 and its 3.0-liter supercharged V6 produces 380 hp and 339 lb-ft of torque.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.