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Jos? Mourinho shares his fear in Jaguar F-Type R Coupe spot

Jaguar is in the middle of an image makeover. It wants people to know that it makes more than just big, comfy luxury cars. Underneath that there is an edge. In its recent ads, the company wants to be associated with a more tailored, witty form of villainy. The next step is showing that it's also fearless.
Many Americans might not be familiar with José Mourinho, but he's one of the premier soccer, or football, coaches in the world. He's nicknamed "The Special One." Mourinho worked his way up from an assistant coach to lead small teams but eventually took over international heavyweights like Real Madrid and Chelsea.
In a new ad for the Jaguar F-Type R Coupe, Mourinho talks about what it means to be afraid. You might think such successful people overcome their fears, but successful men are driven it, he claims. But being scared doesn't make a man weak - it makes him dangerous. Scroll down to understand what Mourinho is talking about and get an earful from the wonderful exhaust of the R Coupe.

Our love of SUVs is killing people in the streets

Americans are fond of supersized fast-food meals and colossal convenience-store fountain drinks, even though they're clearly bad for our health and U.S. adults keep getting fatter. We also like large vehicles, and our love affair with SUVs is killing people in the streets. According to a recent investigation by the Detroit Free Press/USA Today, the increase in SUV sales over the past several years coincides with a sharp rise in pedestrian deaths in the U.S. — up 46 percent since 2009, with nearly 6,000 people killed in 2016 alone. With SUV sales surpassing sedans in 2014 and pickups and SUVs currently accounting for 60 percent of new vehicle sales, it's no wonder Ford announced in April plans to cease U.S. sales of almost all passenger cars. And this followed Fiat Chrysler's move to virtually an all-truck, -SUV and -crossover lineup. While the Freep/USA Today investigation found that the simultaneous surge in SUV sales and pedestrian deaths comes down to vehicle size, it also points to a lack of action on the part of the National Highway Traffic Safety Administration (NHTSA), even though it knew of the dangers SUVs pose to pedestrians. Also blamed are automakers dragging their feet on implementing active safety features. Using federal accident data, the Insurance Institute for Highway Safety (IIHS) determined that there was an 81 percent increase in single-vehicle pedestrian fatalities involving SUVs between 2009 and 2016. Freep/USA Today's analysis of the same data by counting vehicles that struck and killed pedestrians instead of the number of people killed showed a 69 percent increase in SUV involvement. As far back as 2001, researchers at Rowan University forecasted a rise in pedestrian deaths as Americans began switching to SUVs. "In the United States, passenger vehicles are shifting from a fleet populated primarily by cars to a fleet dominated by light trucks and vans," the researchers wrote, with light trucks comprising SUVs.

2018 Jaguar I-Pace hits the Nurburgring in all its electric glory

Jaguar is continuing development work on the I-Pace, its first all-electric model set to arrive in 2018. Today we're getting fresh spy shots of the svelte crossover being unloaded for testing at the Nurburgring, and the I-Pace looks almost identical to the concept model and a prototype we spied earlier this year. It's expected to debut next fall at the Frankfurt Motor Show. Despite wearing Slimer-green camouflage, the I-Pace's curves and creases are evident. It's fronted by a prominent grille that's mainly for looks, angled headlights, and short overhangs. Obviously, Jag wants you to know it's working on an electric car, as the test mule wears the hashtag #jaguarelectrifies on the sides and #ipace on the hood. Subtle. Jaguar hasn't confirmed US specs, but based on the concept car the I-Pace generates 400 horsepower and 516 pound-feet of torque to all four wheels from a 90-kilowatt-hour lithium-ion battery pack. The crossover can hit 60 miles per hour in 4 seconds and has an expected range of 220 miles. Jaguar is investing in electric technology, though it's also looking to diesels and smaller-displacement four-cylinder engines as part of its future powertrain strategy. On Monday, the company confirmed plans for a 296-hp turbo four-cylinder that will be offered in the 2018 XE, XF, and F-Pace, as the well-received Ingenium engine family expands. In Jaguar parlance, the "Paces" are crossovers: The F-Pace is a midsize utility vehicle. The E-Pace is a compact crossover, and the I-Pace is an electric crossover. Try to keep up. Related Video: Featured Gallery 2018 Jaguar I-Pace View 10 Photos Green Spy Photos Jaguar Crossover jaguar i-pace