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Jaguar vs. Jetman: Place your bets

As many car-versus-jet races as we've seen on video, we never seem to tire of them. This latest one, however, doesn't so much pit a car against a jet airplane, per se, but a guy in a jetpack against a supercharged Jaguar. That in and of itself might make this clip worth a watch. The guy in question is one Yves Rossy, otherwise known as the Jetman. The Swiss air force aviator developed, wears, and pilots a six-and-a-half-foot-wide fixed wing fashioned from carbon fiber and fitted with four jet turbines strapped to its underside, each good for 88 pounds of thrust. He's flown it over the Alps, across the English Channel, and above the Grand Canyon, but now he faces off against another adversary. That, of course, would be the Jaguar XJR, complete with 5.0-liter supercharged V8 good for 550 horsepower. Piloting the performance sedan is none other than Martin Brundle, a former F1 driver, Le Mans winner, and television commentator. The two line up on and above a 1.75-mile stretch of road in the deserts of Dubai for the showdown. We could tell you who won, but you'll want to watch the video above for yourself to find out first-hand. And if you want to know more about the Jetman and his amazing flying creation, watch the video below. Related Video: F1 Star Martin Brundle and New Jaguar XJR Take on High-Flying 'Jetman' in World-First Desert Drag Race - Martin Brundle drives new 2016 model year Jaguar XJR in 1.75-mile live car race against 'Jetman' Yves Rossy in the Dubai desert - Head-to-head race demonstrates the benefits of lightweight construction on agility, performance and control in the air and on the road - Sandy conditions offer a clear demonstration of the benefits of the Jaguar XJ's new All-Surface Progress Control (ASPC) - New short film captures the action: https://www.youtube.com/watch?v=xssOxHoEhrk - Brundle and Rossy discuss comparable technology within their two machines The Jetman Dubai pilot Yves Rossy, took on his first ever live race when he went head-to-head against a Jaguar XJR driven by former Formula One star Martin Brundle in a unique contest deep in the Dubai desert. Brundle, who drove in F1 alongside Michael Schumacher and is now a commentator, had the new all-aluminium 550PS, 5.0-litre Supercharged V8 Jaguar XJR at his disposal while Rossy was strapped to his 2m-wide fixed wing, powered by four Jet-Cat superchargers. The race took place on a closed private road and in the skies above it, and was captured in a three-minute short film.

Jaguar could still revive XK as luxury grand tourer

With the F-Type taking the lion's – or Jaguar's – share of attention lately, it would be all too easy to forget all about a Jag once known as the XK. But it existed, and it could once again. First introduced in 1996 as the XK8 to replace the old XJS, the XK survived for two generations. It was available as a 2+2 coupe or convertible and was powered by Jaguar's signature AJ-V8 engine. By the time it was discontinued just this past summer, the ultimate XKR-S packed as much as 542 horsepower. But though it had two more seats, the XK was rendered largely obsolete by the arrival of the nimbler, newer and arguably more stylish F-Type. According to Autocar, however, the XK could be reinstated with a more GT-like approach. The XK as we've known it, said Jaguar's Ross Varney to the British weekly, "straddled the GT and sports car segment, with more of an emphasis on the GT side but probably not enough." Varney was in charge of the F-Type project and was also responsible for a new project to replace the XK until it was shut down earlier this year. "We have plans to do lots more with the F-Type," said Varney, "but there will still be other areas we want to cover. We need to find the right way to deliver on them, and the XK could be one way of doing that." What Varney is saying, essentially, is that while the XK project may not be moving forward just yet, it could be revived in the near future. If it did, we'd be looking at a more accommodating and luxurious grand tourer, different from the F-Type that's more of a focused sports car. Think of it, then, as more of a Bentley Continental GT, but probably less expensive - or put another way, if the F-Type is a junior Aston Martin V8 Vantage, the new XK would be a (relatively) more accessible DB9. The intel sounds similar to what we heard when the most recent XK was being put out to pasture, but tells us that hope is still alive for those interested in a two-door Jag with room for the kids in the back.

Jaguar's next turnaround plan outlines a major shift to upmarket luxury

Jaguar wants to reinvent itself again, this time as a purveyor of EVs that competes in the luxury space dominated by Bentley. It outlined a turnaround plan written to help it move upmarket while launching a new range of models. Company boss Thierry Bollore, a French industry veteran who briefly ran Renault in the late 2010s, told British magazine Auto Express he wants Jaguar to represent what he described as "modern luxury." He added his vision of modern luxury is "extremely reductive" in terms of refinement, modernity, engineering, and technologies. Jaguar said it will go EV-only, yet it scrapped the next-generation XJ at the 11th hour in 2021 because the sedan didn't fit its image of a re-imagined brand. Making Jaguar synonymous with "modern luxury" requires starting from scratch. "The situation at Jaguar was really a concern from outside," said Bollore after revealing Renault looked at purchasing Jaguar-Land Rover in the late 2010s, "and more than a concern from inside, because the brand has been damaged to a certain extent." That's why the turnaround plan calls for a blank slate to rebuild Jaguar on. Design work for an entirely new range of Jaguar models has been completed, the executive affirmed, and Auto Express speculates the portfolio will initially consist of three models: a two-door sports car (likely a follow-up to the F-Type) and a pair of crossovers. Note that there's no sedan on the horizon. These three cars will ride on the same modular architecture, though it's too early to tell if it will be developed in-house or shared with another carmaker. They'll wear a new design language that was forged by holding an internal contest three teams participated in. Competing with Bentley, among other carmakers, will require convincing customers to pay six-digit sums. "Luxury starts not far from GBP100,000," said Bollore, a figure which represents about $140,000 at the current conversion rate. As of writing, none of Jaguar's models start above $100,000, though some cross that threshold once options are piled on. Its cheapest model, the E-Pace, starts at $39,950. Its most expensive is the electric I-Pace at $69,850. No one would pay $140,000 for an E-Pace, even if it's electric and brimming with tech, so Jaguar's upcoming models will all be relatively large. That doesn't mean Bollore will put a leaping cat emblem on a Land Rover Range Rover and call it a good job well done. He wants to ensure the two sister brands coexist without overlapping.