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Jaguar offering I-Pace Nurburgring hot laps for $164

Jaguar is adding the I-Pace electric crossover as an option for its Nurburgring "taxi rides." After launching the I-Pace eTrophy one-make racing series, Jaguar wants to spread the sporting love and offer prospective customers the chance to experience The Green Hell in a battery-powered environment. In 2018, Jaguar introduced the XE SV Project 8 race taxi service. As the car Jaguar used to break the four-door sedan lap record (twice), it offers an extreme experience with all sorts of grunt and aural engagement. With the I-Pace, Jaguar offers an alternative, less intense, but still fun choice. The I-Pace, with its 90 kWh lithium-ion battery, makes 395 horsepower and 513 lb-ft of torque. Jaguar claims it can do zero to 60 mph in 4.5 seconds. The electric crossover will do a 12.9-mile (20.8 kilometers) lap with 73 corners. The customer will ride with a "professional, experienced racer," though Jaguar does not specify names. Passengers must be at least 18 years old, must weigh less than 265 pounds, and cannot be taller than 6 1/2 feet.  While a single lap in the Project 8 costs $278, including taxes, a single lap in the I-Pace is significantly less at $164. It's worth noting, however, a ride in the I-Pace might include two other passengers (three max), while the ride in the Project 8 only allows for one passenger. Booking is open now.

Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

Jaguar envisions future without V8 engines

With tighter emissions and fuel economy regulations looming, Jaguar may have to do more than make a small, fuel-efficient hatchback to lower its model range's consumption figures - it also might give up its venerable V8 power, Drive reports. But not anytime soon, says Steven de Ploey, Jaguar's product and marketing director, who recognizes that the V8 can be replaced only by something that offers the same, or better, performance. But he has a word of caution: "We are not wedded to V8s."
In the meantime, de Ploey says there are other ways to reduce emissions. One of the first steps Jaguar could take is to shift away from the use of superchargers, which aren't as good as turbochargers at maintaining efficiency and making power. But he adds that supercharging still is "at the heart of Jaguar's performance proposition," and that the company has addressed the current downsizing trend by "replacing our naturally aspirated V8 with a 3.0-liter supercharged V6."
Consider one of de Ploey's comments on the cancelled C-X75 supercar (pictured) for some clue about Jaguar's future: "Some of the stuff we have already exploited to the extreme in the C-X75 is the kind of thinking for us and is an essential test bed to see how we could evolve from today to something that is sustainable in the future."