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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

2021 Jaguar F-Type is getting a major facelift

Having entered its seventh model year with only minor changes, it's no surprise that Jaguar is working on a more significant update of its F-Type sports car. Based on the spy photos of what is likely to be the 2021 Jaguar F-Type, it's getting a serious nose job. But interestingly, it also still appears to be closely related to the current model. Up front, the major change is in the headlight design. Instead of the vertical, swept-back units of the current car, the new one has low, horizontal lights. The lights are actually much more similar to Jaguar's more practical offerings such as the XE, XJ and F-Pace. The lights also have sharper angles that blend into cut lines and creases in the front end. The main grille doesn't look particularly different, but it will clearly be flanked by redesigned outboard grilles based on how well they're covered. The whole midsection seems to be carried over from the current model. This seems to kill the rumor that there would be a 2+2 F-Type. The tail end is pretty much the same, too, but the taillights lose the little round extensions inspired by the Jaguar E-Type. The wide-set tailpipes and big diffuser are like the V8-powered R model, so we expect that's what we're looking at. Since this F-Type looks to be mostly a styling overhaul, we expect most of the current powertrain lineup will transfer, too. That means a turbocharged four-cylinder for the entry-level models and a V8 for the top-rung cars. In the middle, though, the supercharged V6 may disappear in favor of Jaguar-Land Rover's new turbocharged inline-6. This seems plausible since Jaguar has already phased out the V6 on the XE, and the inline-6 is derived from the four-cylinder already in use, so it should fit relatively easily. Power should be right on par with the current car's 380-horsepower V6. In new Land Rovers, it makes between 355 and 396 horsepower depending on which version you get. We also assume all engines will still be coupled to an eight-speed automatic with no manual options in sight.

2014 Jaguar F-Type

Stepping Into The Lion's Den With A Big-Hearted Cat
If you're like me - and our demographics suggests you are - you've probably never seen a new Jaguar sportscar at your local showroom. I'm 36, and it hasn't happened in my lifetime... and not by a little bit. Oh, there have been a string of XK coupes and convertibles, and as of late, there have even been some genuine high-performance specials - namely the R, R-S and R-S GT models - but their basis has always been the 2+2 grand tourer shell, not a lighter and smaller footprint with more intrinsic sporting intent. The truth is that it's been a half-century since Jaguar introduced a proper new sportscar. Today, most people know the brand strictly as a purveyor of wood- and hide-lined luxury sedans.
In fact, if you're not an enthusiast with some appreciation for the marque's history, it's a bit odd to hear Jaguar executives proclaim that they are a sportscar company and always have been. By their reckoning, the 2014 F-Type seen here is in fact a return to form, a Rip Van Winkled brand pillar reanimated and reimagined to take center stage. It's a sentiment that must be particularly odd for car shoppers in developing markets like China, where Jaguar hasn't even been selling cars for very long. Yet because the original 1961 E-Type is perhaps the most gorgeous car ever to lay ply on the world's roads, we're prepared to cut them some slack.