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Jaguar producing short film starring Damian Lewis from Homeland [w/video]

Jaguar is working up a short film to coincide with the US debut of the company's new F-Type. Desire will feature actor Damian Lewis in the lead role opposite Jordi Molla as the main villain in the story. The whole of the action will take place against the picturesque backdrop of the Chilean desert with filming starting early next month. According to Jaguar, the story will follow Lewis as he plays Clark, a man who delivers cars for living. Things get exciting when he crosses paths with a young woman played by Shannyn Sossamon.
With music by Lana Del Rey and some serious production value, Desire sounds keen to take its place among great automotive advertising short films like the BMW Driver series. Jaguar has released a quick teaser, which you can check out by heading over to the F-Type site. You may also take a peek at the full press release below for more information. Expect to see the film debut early next year.

Jaguar releases C-X75 concept build story

If you want to know what was going through the minds of decisionmakers at Jaguar when the company decided to build the batty C-X75 Concept, look no further than the quick video after the jump. Jaguar set about building a car with the performance of a Bugatti Veyron, the electric range of a Chevrolet Volt and the emissions of a Toyota Prius, and they turned to a legendary engineering firm to help make it happen. Williams, the same crew behind Williams F1, helped Jaguar stitch the concept car together, and the result is unlike anything we've seen before.
The twin-charged 1.6-liter four-cylinder mounted amidship is paired with an electric motor at each wheel for a combined output of over 850 horsepower. And, since the whole chassis is hewn from carbon fiber, a production version would've been light enough to give machines like the McLaren P1 and Ferrari LaFerrari a run for their money. Shame they apparently couldn't make the business case work. Watch the concept build story in the video below for yourself.

Jaguar trademarks EV-Type nameplate

Green may have been a popular color choice for the classic Jaguar E-Type, but even in Lightweight form (pictured above), it was hardly what you'd call environmentally friendly. Not by today's standards, anyway, with six-, eight- and twelve-cylinder engines displacing between 3.8 and 5.3 liters. But Jaguar looks to be preparing to revive the nameplate - or at least one similar - with a new electric vehicle in the works.
According to the latest intel, Jaguar has applied both in the US and in Europe to trademark the name EV-Type. The implication that it's developing an electric vehicle is clear, as is the reference to its iconic sports car of yore. But more than that, we don't know. We could be looking at an electric version of the current F-Type, a project to convert original E-Types to electric power or a different model altogether.
It wouldn't be the first time, of course, that we'd see Jaguar toying with the idea of electric propulsion. A couple of years ago, the British automaker demonstrated a plug-in hybrid XJ_e prototype, and showcased both the C-X16 and C-X75 concepts with advanced hybrid powertrains. But it has yet to put any such system into production, relying instead on the small diesels it sells in Europe to keep its carbon footprint small.