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Jaguar wants to make real-life driving just like a video game

Jaguar Land Rover is on a bit of a tech bent today. It's announced its new family of four-cylinder engines and a "self-learning" vehicle Range Rover prototype, and now it's announced what it calls the Jaguar Virtual Windscreen.
The technology is similar to other head-up displays and telematics recorders already on the market, the Jaguar Virtual Windscreen concept takes things to the next level to turn real-life driving into a video game-like experience. It's being demonstrated with data like lap times, grid positions, virtual racing line and brake guidance... even "ghost" cars from previous laps and virtual cones for simulated autocrossing. Just like you'd find in the latest version of Forza or Gran Turismo, but you know... in an actual car - in this case a Jaguar F-Type. It's similar to the Transparent Bonnet system Land Rover revealed a couple of months ago, but instead of rock-crawling, it's for the race track.
The system also incorporates gesture controls and could be configured to display instrument data, a video feed from a rear-view camera to replace the mirror. Check out the details and the video below for a closer look at what JLR has got in store for the near future.

Jaguar Land Rover likely to build US plant... in three years

Jaguar Land Rover may very well open a plant in the United States, but the latest word has it that it'll be another three years or so before the company even makes a decision on the matter. The prospect first came up on our radar back in October when we reported that JLR was considering building a plant in the South. Georgia governor Nathan Deal even flew to the UK to solicit JLR's business. Former parent-company chairman Ratan Tata subsequently confirmed the idea was under consideration last month. And now the British automaker's CEO has told Automotive News that JLR will need a US assembly plant to fuel its growth in the vital North American market, but that'll it'll take a while to get going. The reasons for the delay, according to chief executive Ralf Speth, are threefold. For one thing, the automaker has its hands full at the moment opening plants in other locations: last year it opened one in China and this year it opened one in Brazil. It also recently opened a new SVO facility, an electric-propulsion R&D center and a new engine plant all in the UK, and can only handle building so many new facilities at a time. JLR will also need US suppliers of aluminum components to step up their game, as the company relies heavily on aluminum construction for their vehicles. US automakers shifting to aluminum for models like the new Ford F-150 will encourage American suppliers to get into the game, but it may be a while before they're up to Jaguar Land Rover standards. Finally, JLR will need to increase its sales potential in the US in order to justify local production. Speth says the company would need one model of which it could sell 30,000 to 40,000 units in the US alone, and it sold less than 18,000 units of its best-selling the Range Rover Sport here last year. In fact the entire Jaguar brand sold less than 16,000 units throughout all of last year in America, with Land Rover selling far more at over 50,000 units to contribute to total sales of over 67,000 units. Related Video: Featured Gallery Jaguar Land Rover Engine Manufacturing Center View 16 Photos News Source: Automotive News - sub. req.Image Credit: Jaguar Land Rover Plants/Manufacturing Jaguar Land Rover jaguar land rover jlr

Jaguar's EV future starts with three 'sports crossovers' in 2025

Who'd have thought Cadillac and Jaguar would have so much in common? Once paramount luxury brands that lost their respective ways around the same time, floundered with one not-good-enough product after another, and have several failed reboots on their resumes. Given one last chance by their parent companies to get it together, both committed to all-electric lineups. And both have made it clear they're targeting the super-luxe demo, with Bentley the marque that always comes up as the hare in the distance. Cadillac appears to have made an outstanding shot off the line, its Lyriq bringing home reviews worthy of long-ago Cadillac, the Celestiq promising everything we screamed for from Cadillac concepts like the Escala and Ciel. We have two more years to wait for what Jaguar's bringing, the English automaker not expected to show near-production concepts of it coming lineup until a "globally significant" auto show that year. Autocar calims to have a few more details out of Jaguar HQ about what's to come. The product lineup has been guesswork to now. Autocar says it's going to be "a trio of ... electric sports crossovers." If that's the case, that means the F-Type puts an end to Jaguar's run of sporty, luxurious coupes — for a spell, at least. According to the report, the new range starts with a model around the size of the Porsche Taycan Sport Turismo wagon, which is an inch shorter than a Cadillac Lyriq. Two- and four-door variants will offer single- and dual-motor powertrains. Pricing is expected to begin in the GBP80,000 ($96,406 U.S.) to GBP90,000 ($108,457 U.S.) bracket, which would make this EV the highest starting price for any entry-level production Jaguar in maybe ever. Right now, the I-Pace starts at GBP66,350 ($79,957 U.S.), the F-Pace at GBP46,250. The most expensive model among the range is the F-Pace SVR at GBP81,150 ($97,792 U.S.). It's thought the upper end of the lower-end EV could "push prices to GBP120,000" ($144,610 U.S.) before getting to the SVR trims.     There's no info on the middle sibling. The flagship is anticipated to start around GBP120,000. Two motors and all-wheel-drive would be the default powertrain, prices hitting GBP200,000 ($241,016 U.S.) for SVR models.  The aim is to earn comfortable profit selling no more than 60,000 vehicles globally per year.