2007 Jaguar Xk Convertible Jet Black Premium Package on 2040-cars

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Jaguar's ambitious turnaround plan will put a big focus on the American market

Land Rover is on a roll, but it's been awhile since we've heard from sister company Jaguar. The company is concocting yet another turn-around plan, and recently-appointed CEO Adrian Mardell provided several details about what's in it and it means for the American market. Speaking to industry trade journal Automotive News Europe, the chief executive conceded that mistakes have been made. "[Jaguar] was incredibly successful in North America 25 years ago, before we took the compromises and the decisions we made," he explained. He stopped short of providing specific details but pointed out that Jaguar's best days have been "lost within Ford Motor Company data." If you need a crash course in Jaguar history, Ford bought the brand from British-Leyland in 1990 and sold it to India-based Tata in 2008. Mardell, who joined Jaguar Land Rover in 1990 and watched the group embark on a roller-coaster ride, sees big potential for growth on Ford's home turf. "There are 20 million millionaires in the United States alone. So, a lower volume [and a] higher price positioning is absolutely the right position for Jaguar today," he opined. In contrast, Jaguar has largely aimed for mainstream segments in recent years. The publication added that Jaguar's master plan calls for moving upmarket to fight in the same arena as Bentley and Porsche. As of writing, most buyers and journalists consider Jaguar an alternative to brands like Audi, BMW, and Mercedes-Benz, and its current portfolio reflects this positioning: The XF competes in the same segment as the 5 Series, for example, while the F-Pace goes head-to-head against the X5. Moving upmarket is easier said than done, and there's no word yet on precisely how Jaguar will pull it off. We know that it's starting from scratch; it canceled the new XJ months before the big sedan's unveiling. Automotive News Europe learned that one of the models being designed to jump-start the brand is an electric four-door GT that will cost about GBP100,000 (around $128,000) when it goes on sale in 2024. Looking further ahead, the brand will continue to expand by launching two additional electric models. Their design will "split opinion." "What we will not worry about is being loved by everybody, because that is the kiss of death. That is what put Jaguar in the situation it is in today, which is with no equity whatsoever," outspoken JLR chief creative officer Gerry McGovern recently told a group of investors.

Jaguar C-X17 crossover concept revealed, hides new lightweight aluminum architecture

Just as Jaguar teased earlier this month, the luxury marque is debuting its first-ever sports crossover concept at the 2013 Frankfurt Motor Show, which begins this week. In addition to previewing what a soft-roading Jag might look like, the C-X17 concept also showcases the brand's new advanced unibody aluminum architecture, which it calls the future of its brand.
The British automaker touts the new technical foundation as high-strength, lightweight and extremely stiff, and notes that it incorporates sustainable technologies such as a high-strength alloy made from recycled raw material. The architecture's flexibility means Jaguar will be able to simultaneously manufacture several vehicles on the same production line - a change that will ultimately help the automaker grow its product portfolio.
Indeed, if the C-X17 concept sees production, it would represent a completely new direction for Jaguar, which has previously focused on luxury sedans and sports cars. However, while Jaguar says a range of future models will be built using the new architecture, it hasn't yet mentioned a crossover. The first model to be built on the new underpinnings will launch globally in 2015, and it's - you guessed it - a premium midsize sedan.

2022 Jaguar I-Pace gets quicker charging and better in-car tech

Jaguar's electric I-Pace crossover is entering the 2022 model year with small but meaningful technology updates under the sheet metal. It takes less time to charge, and it offers passengers a more intuitive infotainment system. Spotting the visual changes made to the I-Pace requires an impressively well-trained eye. Designers added Atlas Gray accents on the grille, and a Bright Pack joins an updated Black Pack on the list of options, but Jaguar's first EV looks largely the same. Aruba, Caldera Red, Portofino Blue, and Eiger Gray appear on the palette of available colors. It's what's inside that counts for 2022. The I-Pace gains a cabin air ionization system with 2.5PM filtration and a new infotainment system called Pivo Pro already announced for the European-spec model. Shared with the Land Rover Defender among other models in the corporate portfolio, it lets users access up to 90% of common tasks from the home screen in two taps or less, according to the manufacturer. One of the new features packed into the software is an EV-specific navigation system that shows available charging stations along the selected route and provides an estimate of how long drivers will have to wait before their car charges. Motorists can choose the charging stations they want to stop at, regardless of waiting times and charging speeds, or they can let Pivi Pro select the ones it thinks will get them to their destination with the least downtime.  Speaking of charging, the now-standard 11-kilowatt onboard charger zaps the I-Pace's lithium-ion battery pack with up to 63 miles of driving range in 15 minutes when it's connected to a 100-kilowatt DC charger. The crossover's maximum driving range remains pegged at 234 miles, according to the Environmental Protection Agency. Jaguar is not making major mechanical changes to the I-Pace for 2022, and the high-performance variant we wrote about in 2019 hasn't landed yet, so the crossover carries on with a pair of electric motors (one per axle) that jointly develop 394 horsepower and 512 pound-feet of torque. Jaguar quotes a brisk 4.5-second sprint from zero to 60 mph thanks in part to the through-the-road all-wheel-drive system.  Pricing for the 2022 Jaguar I-Pace starts at $69,900 before destination and incentives enter the equation. Interestingly, it's now only available in a single trim level called HSE; the S and SE models have been dropped from the lineup.