2007 Jaguar Xk Convertible Heated Seats Leather Convertible Nav Xenon Loaded on 2040-cars

Auto blog

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

2014 Jaguar F-Type V8 S [w/video]

Withhold judgment on the world's greatest exhaust note until after you've heard the Jaguar F-Type V8 S (scroll down now for a sneak peek). Its cackle, boom and pop under deceleration will have you rifling through its glovebox looking for a tool to remove the stereo as an in-dash audio system.
Combining modern technology with age-old exhaust plumbing, Jaguar's British engineers have developed a way to propel spent combustion gases into the atmosphere in a manner that elevates the complete driving experience. At idle, it purrs. Under acceleration, it roars. During cruise, it soothes. Perhaps most compellingly, during deceleration, it titillates.
Thankfully, the newest two-place convertible from Jaguar isn't only defined by its mesmerizing soundtrack - the F-Type would be an impressive sports car even if the world went silent.

Crowd sets Waymo self-driving vehicle ablaze in San Francisco

A crowd vandalized and set fire to a Waymo self-driving car using a firework in San Francisco on Saturday, the Alphabet-owned company and authorities said, marking the most destructive attack so far on driverless vehicles in the U.S. On Saturday night, a crowd surrounded a white sport utility vehicle that was moving along a street in the city's Chinatown district, a company spokesperson said. Michael Vandi, a witness who posted videos of the incident, told Reuters that people were celebrating China's Lunar New Year by setting off fireworks. A person jumped onto the hood of the Waymo vehicle and broke its windshield. Another person also jumped on the hood 30 seconds later as some in the crowd clapped in approval, he told Reuters in an X direct message. "That was when it went WILD," he wrote, describing people with skateboards breaking the glass and others graffitiing the car. "There were 2 groups of people. Folks who encourage it — and others who were just shocked & started filming. No one stood up — i mean there wasnÂ’t anything you could do to stand up to dozens of people." His video showed the vehicle engulfed in flames with a huge plume of black smoke. Waymo said someone threw a firework inside, which set the vehicle on fire. The fire department posted pictures on social media of the charred remains of the car and said a firework started the blaze. "The vehicle was not transporting any riders and no injuries have been reported. We are working closely with local safety officials to respond to the situation," the company said. It did not say what caused the attack. The San Francisco Police Department said it was investigating the cause of the fire and did not say whether arrests have been made. The electric car, a Jaguar I-PACE, is equipped with 29 cameras and other sensors. The latest incident came a day before the Super Bowl NFL championship involving the San Francisco 49ers and the Kansas City Chiefs. "This was a one-off event," the Waymo spokesperson told Reuters, adding it will "continue serving riders during todayÂ’s festivities." The incident was not the first time people have harassed self-driving cars, but its severity may illustrate growing public hostility following a pedestrian-dragging accident last year involving a vehicle operated by General Motors' Cruise unit.