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Jaguar Land Rover names ousted Renault boss as new CEO

LONDON — Jaguar Land Rover (JLR) has picked ousted Renault boss Thierry Bollore as its next chief executive, with a mission to return Britain's biggest carmaker to profit after a big hit from the COVID-19 pandemic. Bollore took over at Renault in January 2019 after the fall of Carlos Ghosn, but was always viewed as close to the French carmaker's longtime boss and was pushed out in October when the company was looking for a fresh start. Bollore will take over at JLR on Sept. 10, replacing Ralf Speth, whose tenure ends after more than 10 years. "It will be my privilege to lead this fantastic company through what continues to be the most testing time of our generation," Bollore said in a statement on Tuesday. JLR was hit this year first by disruption to sales in China and then by lockdowns across Europe and North America as the COVID-19 outbreak spread around the globe. In 2019, it cut jobs to address tumbling diesel sales, which helped it return to profit. But as the pandemic struck, it slumped to a pretax loss of 422 million pounds ($545 million) for the year ended March 31, 2020. The company has already taken steps to tackle the crisis, including agreeing to a loan facility of around $700 million with lenders in China and further staff reductions. JLR is also in talks with the British government over potential support, according to media reports. Bollore takes over a business that built just over 500,000 cars in 2019/20. He faces a number of tasks, including how to handle the Jaguar brand, which underperforms the Land Rover marque, how quickly to electrify its lineup and a potential hit from Brexit if trade barriers are imposed. JLR has a partnership with BMW on electrification, and parent company Tata Motors recently recommitted to the company. "Tata Group recognizes and values Jaguar Land Rover's future potential highly," said JLR Chairman Natarajan Chandrasekaran earlier this month. "That is why this company is central to our global automotive presence – a presence that we intend to develop for years to come." Related Video:         (Additional reporting by Chris Thomas in Bengaluru and Gilles Guillaume in Paris; editing by Jason Neely and Mark Potter)

Jaguar InControl Touch Pro Infotainment Review | Improved, but far from the best

The infotainment systems in Jaguar or Land Rover vehicles over the past many years have been a cause for concern. They’ve been slow to respond, lacking in features and lagging behind the high-tech luxury competition by a wide margin.  Software updates and newer, better hardware keep coming, though. That being the case, it's time to take another look at what the latest infotainment system from Jaguar can do and how it goes about its business. We happened to be in JaguarÂ’s freshest product on the market for this test, too, the 2021 Jaguar F-Type R. Watch out for a full test on that car soon. Jaguar names its tech the Jaguar InControl Touch Pro system, and itÂ’s running on every model but the ancient XJ. The refreshed XE is also distinctive in that itÂ’s running the Touch Pro Duo screen setup that replaces the vast majority of the physical climate controls with a touchscreen. To get a visual guide and watch the screen in action, check out the video above.  In addition to the central screen, we also dive into the fully digitized instrument cluster thatÂ’s become the standard for other Jaguar models. The F-Type gained the screen this year, and it operates similarly to all the others.  On the surface, JaguarÂ’s infotainment system is rather simple and modern. ItÂ’s a clean UI thatÂ’s free of the many frills and fancies you might find in a Mercedes or Audi. YouÂ’ll never get lost in a sea of menus or settings a la BMW iDrive, as Jaguar never allows you to dive several levels deep. ThatÂ’s good for simplicityÂ’s sake and makes operating the system a cinch once you learn where the functions are. JaguarÂ’s bottom row of frequently used items is a perfect place to start, because thereÂ’s a good chance that youÂ’ll rarely need to stray from this small subset of functions. Both Apple CarPlay and Android Auto boot right up via a wired connection. They worked without issue all week long in the F-Type without glitches or failures to operate. In fact, we were generally impressed with this infotainment system and the accompanying digital cluster. It was only plagued by the occasional stutter or long pause between clicks, but not as often as in past Jaguars and Land Rovers. Unfortunately, itÂ’s tough to keep up when the German competition seems to be running systems that are faster, more fluid and bursting with features. Admittedly, some of those features are things that may never be truly useful and add to their aforementioned complexity.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.