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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

90th Anniversary Edition signals end of Jaguar F-Pace in Europe

Jaguar is gradually paring down its global range of models as it prepares to start from scratch in a bid to move upmarket. After the XE and the F-Type, it's the F-Pace's turn to sign off in many countries. Launched in 2016, the company's first SUV — and one of its all-time best-selling models — will retire from the European market later in 2024 with a limited-edition model called 90th Anniversary Edition. No, the F-Pace isn't turning 90; the name is a reference to nine decades of Jaguar's internal-combustion engines. Based on the R-Dynamic version, the commemorative SUV gets an edition-specific exterior emblem on the hatch and not much else. It features the same blacked-out trim as the R-Dynamic, and Jaguar notes that buyers have several options to choose from including a panoramic roof and tinted windows. Inside, you'll find sport seats for the front passengers, contrast stitching, and aluminum trim. The S, SE and HSE trim levels can be ordered with the 90th Anniversary package, and the SUV is on sale now in several global markets. We won't get it in the United States, however. "We have not announced end of production or the final model year [for the F-Pace on the American market]. [Production of] the F-Pace will continue in our Solihull plant for the foreseeable future," a spokesperson for the British company told Autoblog via email. Now what? We'll need to be patient to find out what's next. Jaguar has announced plans to shift up a notch or two in the industry's pecking order to take on Bentley, among other brands; as it stands, it's positioned on about the same level as BMW and Mercedes-Benz. This bold move will be accompanied by a shift toward an electric-only range of models. Earlier rumors have detailed three models: a sporty sedan aimed at the Porsche Taycan, a more luxury-focused sedan about as long as the now-retired Bentley Mulsanne, and a big SUV aimed at the Bentayga. If everything goes according to plan, the first of these three models will land in 2025 on a new, purpose-designed architecture. Until then, with the F-Pace nearly out of the picture the global Jaguar range will consist of the electric I-Pace, the E-Pace crossover and the XF sedan. Related video: Featured Gallery 2024 Jaguar F-Pace 90th Anniversary Edition, official images Jaguar SUV Luxury

Jaguar confirms XE reveal for September 8

Jaguar has a whole raft of new products in the pipeline, from the long-awaited replacement for the XF mid-size sedan and a likely XJ-based replacement for the XK coupe and convertible to the production version of its C-X17 crossover concept. But arguably the most important will be the all-new XE, a compact sports sedan pointed squarely at the BMW 3 Series - a market segment which Jaguar last nipped at with the regrettable X-Type, one which it is now committed to tackling head on.
The British automaker has been trickling out a steady stream of details on its upcoming XE, from the initial announcement in March to the reveal of the disguised prototype in May and most recently the details released just last week of the new Ingenium engine family that will provide its motivation. Now Jaguar has confirmed the XE reveal timeframe and some more salient details of its chassis.
Set to be unveiled in London on September 8, the XE will reach European showrooms in 2015 and our shores in 2016. That's when buyers will be able to get their hands on what Jaguar is already characterizing as "a true driver's car; one that redefines the concept of the sports sedan."