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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

2021 Jaguar E-Pace spied on the Nurburgring hiding its styling changes

We just spied a Jaguar E-Pace lapping the Nurburgring covered in camouflage from front to back. Jaguar released the first E-Pace as a 2018 model year, so we’re fast approaching what will be the modelÂ’s first light refresh. Things donÂ’t appear to be drastically changing from an exterior design perspective. The same shapes, cutouts and vents are all visible on the rear fascia and hatch. Even the slick taillights look largely the same as the E-Pace thatÂ’s on sale now. If thereÂ’s going to be some change in this crossover, we suspect itÂ’ll be up front where the coverings change from skin-tight camo print to pieces of fabric that completely disguise whatÂ’s underneath. Two cutouts in the fabric are visible on the side air intakes, presumably allowing air to pass through to keep the E-PaceÂ’s vitals cool on the Nurburgring. Possible changes include a new grille and front bumper design, most likely mimicking the lightly massaged F-Pace front end design. Seeing that Jaguar spent most of its time upgrading the F-PaceÂ’s interior, thereÂ’s a good chance Jaguar is doing the same with the E-Pace. ItÂ’s definitely the area that requires the most attention, especially now that the F-PaceÂ’s interior is so handsome. WeÂ’d love to see Jaguar put as much tech and style into its small crossover, and this is its chance to do that. Powertrain options shouldnÂ’t depart much from what you can buy now. ThereÂ’s a P250 packing a 2.0-liter turbocharged four-cylinder thatÂ’s good for 246 horsepower. The upgrade is the P300 with a more potent four-cylinder, raising output to 296 horsepower. Seeing as the recently redesigned Evoque still has no engine more powerful than the E-Pace, the Jag will likely carry over these power units, as well. If anything, the E-Pace will gain a mild-hybrid powertrain option, which could be what Jaguar is stress testing on the Nurburgring right here. Jaguar still hasnÂ’t announced the 2021 E-Pace, so this model could be the refresh. If theyÂ’re not as far along as we guess, itÂ’ll certainly end up being the 2022 E-Pace. Either way, an improved E-Pace isnÂ’t that far out.

European automakers gear up for Brazilian production

Brazil is the place to be, apparently. Toyota has been investing in the South American country, as has BMW, which announced a $261 million investment in October 2012, on the heels of an Audi factory announcement in San José Chiapa. The high-end immigration is only set to continue, as Mercedes-Benz and Jaguar-Land Rover have both announced plans to set up manufacturing operations there.
Mercedes is the big news here, as its new facility will see the German manufacturer invest 170-million euros for production of its next-generation C-Class and upcoming GLA-Class. "Brazil is an important future market. With our local production we accept the challenge and take on the competition," noted Andreas Renschler, Management Board member for Production and Procurement at Mercedes-Benz Cars and Mercedes-Benz Vans. Production is expected to begin by 2016.
Jaguar-Land Rover, meanwhile, isn't so concrete in its plans. The news of its investment in South America comes from a job posting for a plant quality manager in Brazil that was picked up by the UK's AutoCar. "Portuguese language skills will be definite advantage" for interested candidates, according to the job listing. The want ad follows on the heels of remarks by Jaguar Land Rover's Dr. Ralph Speth, who said there are "very intensive discussions" with Brazil's government. Unlike Mercedes, there's no mention of which vehicles will be produced in South America, although AutoCar thinks the Freelander, sold in the US as the LR2, is a leading contender.