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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Jaguar XF gets performance-look R-Sport trim

If you're looking for all the style of a sports sedan but without the added expense of springing for a full-on performance model (and keeping it fed with fuel and fresh tires), most European automakers will gladly hook you up with an all-show, no-go package. BMW has its M-Sport aero kits, Audi its S-Line, and Mercedes its AMG Sport packs. And now Jaguar is getting in on the action with the launch of the new R-Sport line.
Set to be introduced on the XF at the Geneva Motor Show, the R-Sport trim at least some of the flash of the XFR or XFR-S but with a more economical engine and a relatively accessible price of entry. (This is, after all, still a Jag.) The XF R-Sport is distinguished by a sportier front bumper, side sills, rear spoiler, 17-inch wheels and unique badging to set it apart from any "ordinary" Jaguar XF. The interior is upgraded as well, and there's an optional black styling pack to take things even further.
Jaguar is offering the XF R-Sport in either sedan or wagon form with the 2.2-liter turbodiesel producing 161 horsepower and 295 pound-feet of torque, fitted with a spot-start system to make it a far more frugal option than the 5.0-liter supercharged V8 in the real deal. Although this version won't be coming to US as you see it here, Jaguar tells Autoblog it's always possible it'll produce a similar aesthetic treatment for the North American market - just don't count on such models arriving under diesel motivation. We'll take a closer look at them in Geneva next week, but for now, you can check out the gallery and press release below for an idea of what to expect.

Jaguar's V8-powered F-Pace SVR gets quicker and meaner-looking for 2021

Jaguar is making several visual and mechanical changes to the F-Pace SVR for the 2021 model year. The modifications turn the SUV into a quicker, meaner-looking cat with an appetite for all things Cayenne-flavored. Power for the SVR still comes from a supercharged, 5.0-liter V8 rated at 550 horsepower, but its torque output increases from 502 to 514. Although that's not a drastic improvement, it's enough to lower the SUV's zero-to-60-mph time to 3.8 seconds (three-tenths of a second quicker than before), and to raise its top speed from 176 to 178 mph. Jaguar also gave the F-Pace the XE Project 8's torque converter, and a Dynamic Launch function that relies on driveline inertia to ensure the power flow to the wheels isn't interrupted when the transmission shifts. Revised suspension components and a retuned steering system complement the driveline tweaks. Engineers also developed a recalibrated braking system with an electric booster that improves stopping performance. All-wheel drive and an eight-speed automatic transmission linked to shift paddles continue to come standard. Stylists made subtle visual changes that add up to give the F-Pace a cleaner, sharper design while reducing drag by 35%. Up front, the hood now stretches all the way to the edge of the grille, the headlights gain two individual strips of LED accents, and the trim around the air dams on the lower part of the bumper has been reshaped. Out back, the lights ditch the hemisphere-shaped insert -- a nod to the F-Type -- for a completely horizontal design. The nip-and-tuck is aligned with the one Jaguar performed on the non-SVR variant of the F-Pace. In 2020 more than ever, technology is the yardstick used to measure luxury cars, so Jaguar invested a significant amount of time and money into making the SVR smarter and more connected. It added a 12.3-inch high-definition touchscreen for the Pivi Pro infotainment system, the ability to receive over-the-air software updates, a wireless device charger, and active road noise cancellation technology, among other features.  As the flagship of the F-Pace family, the SVR needs to look and feel suitably posh inside, and our time behind the wheel of the outgoing model suggests that wasn't always the case. Jaguar tells us it addressed this shortcoming. The 2021 SVR's interior gets a split-rim steering wheel, a redesigned center console with more storage space and a shorter gear selector, plus a new-look climate control panel.