1999 Jaguar Xk8 Convertible on 2040-cars

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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Watch this Jaguar XJ220 perform a fiery burnout

We like to think that at least some supercar owners drive their exotic machinery the way they're meant to be driven. The reality is more likely that most pamper them in climate-controlled environments and rarely actually drive them. But Tax The Rich seems dedicated to balancing them all out by hooning the heck out of some of the most expensive and desirable supercars the world has ever seen - whether it's a Ferrari Enzo rallying along dirt roads or a pair of F50s playing tug of war.
The YouTube channel has even played around with a Jaguar XJ220 before, but not quite like this. In its latest clip, Tax The Rich goes a step or two beyond the usual smokey burnout, lighting up the rear wheels of a super-rare Jag, all for our viewing pleasure. And take pleasure we do in the video below, even as part of us cringes at the thought of potentially reducing one of the fastest Jaguars in history to a smoldering hulk.

Jaguar InControl Touch Pro Infotainment Review | Improved, but far from the best

The infotainment systems in Jaguar or Land Rover vehicles over the past many years have been a cause for concern. They’ve been slow to respond, lacking in features and lagging behind the high-tech luxury competition by a wide margin.  Software updates and newer, better hardware keep coming, though. That being the case, it's time to take another look at what the latest infotainment system from Jaguar can do and how it goes about its business. We happened to be in JaguarÂ’s freshest product on the market for this test, too, the 2021 Jaguar F-Type R. Watch out for a full test on that car soon. Jaguar names its tech the Jaguar InControl Touch Pro system, and itÂ’s running on every model but the ancient XJ. The refreshed XE is also distinctive in that itÂ’s running the Touch Pro Duo screen setup that replaces the vast majority of the physical climate controls with a touchscreen. To get a visual guide and watch the screen in action, check out the video above.  In addition to the central screen, we also dive into the fully digitized instrument cluster thatÂ’s become the standard for other Jaguar models. The F-Type gained the screen this year, and it operates similarly to all the others.  On the surface, JaguarÂ’s infotainment system is rather simple and modern. ItÂ’s a clean UI thatÂ’s free of the many frills and fancies you might find in a Mercedes or Audi. YouÂ’ll never get lost in a sea of menus or settings a la BMW iDrive, as Jaguar never allows you to dive several levels deep. ThatÂ’s good for simplicityÂ’s sake and makes operating the system a cinch once you learn where the functions are. JaguarÂ’s bottom row of frequently used items is a perfect place to start, because thereÂ’s a good chance that youÂ’ll rarely need to stray from this small subset of functions. Both Apple CarPlay and Android Auto boot right up via a wired connection. They worked without issue all week long in the F-Type without glitches or failures to operate. In fact, we were generally impressed with this infotainment system and the accompanying digital cluster. It was only plagued by the occasional stutter or long pause between clicks, but not as often as in past Jaguars and Land Rovers. Unfortunately, itÂ’s tough to keep up when the German competition seems to be running systems that are faster, more fluid and bursting with features. Admittedly, some of those features are things that may never be truly useful and add to their aforementioned complexity.