1999 Jaguar Xk8 Base Convertible 2-door 4.0l on 2040-cars

Auto blog

Jaguar's ambitious turnaround plan will put a big focus on the American market

Land Rover is on a roll, but it's been awhile since we've heard from sister company Jaguar. The company is concocting yet another turn-around plan, and recently-appointed CEO Adrian Mardell provided several details about what's in it and it means for the American market. Speaking to industry trade journal Automotive News Europe, the chief executive conceded that mistakes have been made. "[Jaguar] was incredibly successful in North America 25 years ago, before we took the compromises and the decisions we made," he explained. He stopped short of providing specific details but pointed out that Jaguar's best days have been "lost within Ford Motor Company data." If you need a crash course in Jaguar history, Ford bought the brand from British-Leyland in 1990 and sold it to India-based Tata in 2008. Mardell, who joined Jaguar Land Rover in 1990 and watched the group embark on a roller-coaster ride, sees big potential for growth on Ford's home turf. "There are 20 million millionaires in the United States alone. So, a lower volume [and a] higher price positioning is absolutely the right position for Jaguar today," he opined. In contrast, Jaguar has largely aimed for mainstream segments in recent years. The publication added that Jaguar's master plan calls for moving upmarket to fight in the same arena as Bentley and Porsche. As of writing, most buyers and journalists consider Jaguar an alternative to brands like Audi, BMW, and Mercedes-Benz, and its current portfolio reflects this positioning: The XF competes in the same segment as the 5 Series, for example, while the F-Pace goes head-to-head against the X5. Moving upmarket is easier said than done, and there's no word yet on precisely how Jaguar will pull it off. We know that it's starting from scratch; it canceled the new XJ months before the big sedan's unveiling. Automotive News Europe learned that one of the models being designed to jump-start the brand is an electric four-door GT that will cost about GBP100,000 (around $128,000) when it goes on sale in 2024. Looking further ahead, the brand will continue to expand by launching two additional electric models. Their design will "split opinion." "What we will not worry about is being loved by everybody, because that is the kiss of death. That is what put Jaguar in the situation it is in today, which is with no equity whatsoever," outspoken JLR chief creative officer Gerry McGovern recently told a group of investors.

2019 Jaguar XJ Collection Special Edition is a 300-unit curtain call

The current 2019 Jaguar XJ is effectively a lame duck, as we have previously reported production ended in July, 2019, and a new all-electric model is on the way. But before it's sent into the archives, Jaguar designed one last special-edition variant to celebrate the luxury sedan. It's called the XJ Collection Special Edition, and it's limited to 300 examples exclusively for the U.S. market. Matching the car's personality, the overall package is quite low-key. The exterior of the XJL can been draped in Yulong White, Santorini Black or British Racing Green (the obvious choice) and wears 20-inch five-spoke wheels with a satin gray finish. A "Collection" badge on the rear deck lid signifies the limited nature of the vehicle. The white or black models can be paired with Ebony/Ebony or Mineral/Ivory interiors, while the Green models can only be paired with an Ebony/London Tan interior. All examples will have door paneling in a gloss rich oak veneer with exclusive linear laser inlay. Jaguar also used "XJ Collection" branding on the metal tread plates, and an "XJ Collection One of 300" "intaglio" tags the dashboard. All 300 units start with the rear-drive long-wheelbase XJL Supercharged. That means all 300 have 470 horsepower and 424 lb-ft of torque, so its sleeper status remains. The XJ Collection Special Edition lists at $86,025, including destination.

2019 Jaguar F-Pace SVR Second Drive Review | A thunderingly good performance cat

Jaguar entered the high-performance SUV game late with the F-Pace SVR, but hopping on the unstoppable freight train now is better than ignoring it completely. Just like its European competition, the Jaguar has a delightfully overpowered engine and luxury in spades, as well as handling that borders on the uncanny. But if there’s a downside to the F-Pace SVR, itÂ’s that it falls victim to the same issue that plagues its competition: not enough differentiation. From a size, shape, power and features perspective, the SVR doesnÂ’t stand out next to others like the Mercedes-AMG GLC 63, BMW X3 M, Porsche Macan Turbo or Alfa Romeo Stelvio Quadrifoglio. But, there is a but: One factor makes the 2020 Jaguar F-Pace SVR unique among the competition. Jaguar gave the F-Pace SVR 550 horsepower and 502 pound-feet of torque – great numbers, but itÂ’s how the SVR makes them thatÂ’s the kicker. Instead of a smaller, twin-turbocharged engine, Jaguar tapped its 5.0-liter supercharged V8 for duty. This makes it doubly unique: the largest displacement in its class, as well as the only one to feature a supercharger, making the driving experience palpably different than the rest. With a blower and all that displacement, thereÂ’s no lag. Power hits early and with authority, throwing us back in the nicely sculpted leather buckets. The SVRÂ’s mid-range is especially impressive, and thereÂ’s no drop-off in power as the engine approaches redline. Turbocharging technology is virtually lag-free in most applications these days, but the SVRÂ’s engine is still sharper and responds quicker than the rest. The others may be as quick or quicker than the Jaguar in a straight line (the SVR hits 60 mph in 4.1 seconds), but none are able to match it in throttle response or engine character. And then thereÂ’s the sound, that glorious exhaust cackle thatÂ’s a near carbon-copy of the F-Type SVR. Our future may be electric, but the pipes on this crossover are welcome in this world for as long as they care to stay. Their cacophony of growling and crackling is louder and meaner than any other high-performance SUV on sale today. Some hooligan who thinks just like us mustÂ’ve engineered it. The only thing missing among the loud noises is that of a supercharger whine. Not even a hint of it is audible from inside the cabin, and the supercharger is the biggest performance factor that sets this car apart. Let us hear the whine, Jaguar.