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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Jaguar fully reveals the $71,445 XF S Sportbrake

Jaguar has finally revealed the 2018 XF Sportbrake without any sort of camouflage or subterfuge. It does look pretty much the way we expected, though; an XF with a longer, but still low and sleek roof. That's a good thing in our book. That nice, long roof also allows for an impressive 31.7 cubic feet of cargo space behind the rear seats, which we should point out is just a bit more than the far less attractive BMW 6 Series Gran Turismo revealed yesterday. The Jaguar XF Sportbrake also comes with plenty of performance since it's only available with all-wheel drive and the supercharged 3.0-liter V6 that produces 380 horsepower and 332 pound-feet of torque. Jaguar claims this powertrain will get the wagon to 60 mph in 5.3 seconds. Jaguar also includes self-leveling rear suspension on the Sportbrake. Inside, you'll find the same interior as the XF sedan, with one key difference: a vast, fixed sunroof. Though it's a bit disappointing that it doesn't open, the unbroken view of the outside is beautiful. But if you don't like the view, you can close a sun blind over it, and you don't have to touch a button. You simply wave your hand past a sensor and it will open or close. Though novel, we can see many incidents of accidentally opening or closing it while reaching for, say, the overhead map lights. The Jaguar activity key wristband is also available, along with large screens for instruments and infotainment. The sun blind gesture controls, activity key, and additional screens seem to be options though, as they aren't included on the base S model that starts at $71,445. That's nearly a $3,600 upcharge over the sedan. However, you do get a gorgeous car with more space. It's also barely more expensive than that aforementioned BMW. If you do want those fancy tech options, you can option them in, or have them added as part of the First Edition Sportbrake, which starts at $73,095. Related Video:

Jaguar F-Pace leaps into crossover segment [UPDATE]

UPDATE: Jaguar has issued a statement indicating that the F-Pace cargo volume specified in the original official press release, was incorrect. In short, the correct figure is 33.5 cubic-feet, not 23 cu-ft, and we've updated the text. Here's the statement: "The previous draft of the release we issued incorrectly identified cargo volume in the Jaguar F-PACE using a figure that was not calculated using the US Market standard SAE methodology. The correct specification for rear load space volume in the 2017 Jaguar F-PACE with the second row seats up is 33.5 cu.ft., not 22.95 cu.ft." It's been two years since Jaguar showed off the C-X17 concept crossover at the Frankfurt Motor Show, giving us a deep metallic blue taste of what the world would look like with a leaping-cat in it. Here we have the production result, the 2017 F-Pace, coming to dealerships in Spring 2016. It will be offered in four trims - Premium, Prestige, R-Sport, and S - with three engines. Two supercharged V6 engines come at launch, one with 340 horsepower, the second with 380 hp, both shifting through the same ZF eight-speed transmission from the sedan range. Some time after that a 2.0-liter Ingenium diesel will join the lineup, offering 180 hp and 317 lb-ft. To get in, the price for that eventual diesel is will be $40,9907, while the V6s start at $42,390 and $56,700. If you liked the look of the C-X17 then there's nothing to put you off the F-Pace. The illuminated intakes from the concept are gone and the fender vents have a slightly different graphic, but otherwise you'll find Waldo before you'll find significant exterior changes. The body is one third aluminum, tweaked with high-strength steel, magnesium, and composites creating torsional stiffness numbers that match the new XF. Wheels go from 18 inches to 22 inches, hung at the ends of a double-wishbone setup in front, an integral link suspension in back, and monotube dampers all around, over a wheelbase that's 113 inches. Short overhangs front and back that mean a maximal approach angle of 25.5 degrees, a max departure angle of 25.7-degrees. The standard instrument binnacle is two analogue dials flanking a TFT display, the upgraded unit is a 12.3-inch virtual instrument cluster. It sounds like the interior trim will go as high up as you want it - something has to justify the $14,310 price difference between the V6 models - with "available leather" on the low end, aluminum mesh and satin grey ash at the other end.