1998 Jaguar Xk8 Convertable on 2040-cars

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Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

Junkyard Gem: 1965 Jaguar S-Type 3.8

The first Jaguar XJs appeared on American roads in late 1968, and decades of production made it the iconic Jaguar sedan most familiar to us today. Before the XJ, however, there was the Mark 2, and that powerful and stylish midsize saloon sold fairly well here during the 1960s. The S-Type (yes, the Leaper-badged Lincoln LS sibling built by Ford around the turn of the century took its name from this car) was an upgraded version of the original Mark 2, sold here for the 1964 through 1968 model years. Here's a rough but recognizable '65 S-Type 3.8, found in a Denver-area wrecking yard recently. The feature that set the S-Type apart from the ordinary Mk2 was this independent rear suspension, based on the one used in the bigger and costlier Jaguar Mark X. The base Mk2 and its old-timey solid rear axle remained available in 1965, with a sticker price of $5,419 (about $51,460 in 2022 dollars), while the S-Type cost $5,933 (around $56,340 now). Yes, those inboard disc brakes were just as much a nightmare to work on as you'd think, but they reduced unsprung weight and improved the handling and ride. This car was about the same size as a typical Detroit midsize sedan of the day, but far more expensive and much more prestigious. GM's swankiest S-Type-sized offering, the Buick Skylark, cost a mere $2,552 ($24,235 today) and had a notable lack of real wood inside. Actually, that Skylark with the optional 300-cubic-inch (5.0-liter) "Wildcat 355" V8 would have been a lot quicker than the S-Type, at least in a straight line, and your friendly Buick dealer probably could have arranged to have the hot-rod 401 (and its 325 horses) out of the Gran Sport coupe stuffed into a new Skylark sedan. The S-Type of 1965 got this sophisticated DOHC straight-six of 3.8 liters' displacement, rated at 220 horsepower. As you'd expect, someone grabbed the pair of SU sidedraft carburettors before I got here, perhaps before the car even arrived at this place. The 4.2-liter version of this engine used in the Mark X got three carbs. I suspect that this car was bought by a Denver-area Jaguar enthusiast for parts, decades back, and then was used for outdoor storage of components for future projects.  These cars are worth decent money in good condition, but this one would need the application of tens of thousands of dollars to be worth … tens of thousands of dollars. As someone who daily-drove an MGB for a few years, the sight of all this Lucas electrical hardware makes me sweat a little.

2017 North American Car, Truck, and Utility Vehicle of the Year finalists revealed

The finalists for the 2017 North American Car, Truck, and Utility Vehicle of the Year were announced Tuesday at AutoMobility LA ahead of the 2016 LA Auto Show. Approximately 60 judges, including Autoblog's editor-in-chief Mike Austin, evaluated over 40 vehicles and named three models as the finalists in each category. The award for the Utility Vehicle of the Year is new for 2017 and separates SUVs, crossovers, and minivans from pickup trucks. The finalists are: Car of the Year: Chevrolet Bolt Genesis G90 Volvo S90 Truck of the Year: Ford F-Series Super Duty Honda Ridgeline Nissan Titan Utility Vehicle of the Year Chrysler Pacifica Jaguar F-Pace Mazda CX-9 The winners for the 24th annual NACTOY awards will be named on January 9 at the Detroit Auto Show. Related Video: Chevrolet Chrysler Ford Honda Jaguar Mazda Nissan Truck Crossover Minivan/Van SUV Electric Luxury Sedan north american car of the year NACTOY