1998 97 99 00 01 Jaguar Xk8 Convertible Only 34k Mile Mint Non Smoker No Reserve on 2040-cars

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Jaguar readying a pop-top F-Type Coupe? [w/poll]

Typically convertibles are spun off of coupes, but sometimes it goes the other way. Like the Porsche Cayman that was based on the Boxster, the Lotus Exige spun off of the Elise, and the Jaguar F-Type, which arrived as a roadster before the coupe debuted. But if the latest reports are to be believed, Jaguar could be planning something in between.
According to Auto Express (which has, mind you, been known to stretch the rumors out some), Jaguar is toying with the idea of offering a partial convertible version of the F-Type - something Porsche would call a Targa (and which we would too if Stuttgart weren't so litigiously protective of the name). The additional roof configuration would give the F-Type three body-styles, giving its customers more choices.
It wouldn't be the only sports car to offer three roof options: There's the Porsche 911, of course. Ferrari once offered GTB, GTS and Spider versions of the 348 and 355. The Chevy Corvette has been offered in all three forms, as was the Pontiac Solstice many moons ago. But that kind of variety in roof configurations has become scarce. Jaguar's decision reportedly depends on whether it can make the business case or not. Do you think there'd be enough demand for a lift-roof F-Type?

Ferrari exec to lead Jaguar North America

Jaguar has announced that Jeff Curry will be serving as the brand's new North American vice president, effective August 13. The move is a coup for Jag, which lured Curry away from his previous posting as VP of marketing for Ferrari North America, and is further evidence of just how strong Jaguar's comeback has gotten.
Curry has spent over 20 years in the auto industry, and has worked with Audi, SiriusXM and Land Rover, where he made his start in the industry. His primary responsibilities with Jaguar will cover marketing communications, customer relationship management, and product planning.
Jaguar Land Rover's North American president, Andy Goss, heaped praise on the brand's newest addition saying, "Jeff brings with him extensive automotive and luxury marketing experience, critical expertise in leading-edge technologies and a personal passion for automobiles."

Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.