1997 Jaguar Xk8 Base Convertible 2-door 4.0l on 2040-cars

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Jaguar's electric XJ sedan spied playing (again) in the snow

UPDATE: A much better set of spy shots hit our inboxes this morning, so we've updated this story with the new photos. As you can see, we have a pretty complete set of photographs showing the new all-electric Jaguar XJ from pretty much every angle. The first set of spy photos can be seen further down below The original story continues: The image gallery above represents our best look yet of the soon-to-be-reborn Jaguar XJ. Unlike the sedan's first 50 or so years, this one is electric, which makes sense considering the original mission statement for Jag's flagship people hauler was to be an "eXperimental Jaguar." The automaker has already told us that the electrified XJ will ride atop the Modular Longitudinal Architecture (MLA) platform as "the world's first, full-electric luxury sports saloon," as they've apparently forgotten that Tesla and the Porsche Taycan already exist. Unfortunately, the shots we have to share with you today aren't great — the photographer suggests the driver of the big cat was quite adept at eluding his lens — but unlike the last time it's at least moving (quickly) under its own power and we can definitely make out a very slinky four-door shape. This is going to be a very large car, which makes sense considering it'll share its MLA guts with upcoming SUVs from corporate cousin Land Rover. Judging by the cutlines in the camouflage at the rear, it appears to be a five-door hatchback shell, a form it will share with the Tesla Model S. That same camo covers most of the lighting elements, so we're not sure how close they conform to the teaser you can see here. Jaguar has said that vehicles based on the MLA platform will get 90.2-kWh battery packs capable of up to 292 miles of range, though those estimates would be lower on U.S. testing cycles. The chassis has been built to accept internal combustion engines and hybrids, too, a necessary compromise if the next XJ is going to fully compete with Jaguar's German rivals. We can't say if this particular prototype is all electric or if there's an engine resting underhood, but the big covered grille opening suggests cooling won't be an issue either way. Related Video:

2014 Jaguar XJL AWD 3.0

A bit of British nobility floods the senses when piloting the 2014 Jaguar XJ. It's an emotional rush, a perception based on physical surroundings that influence the mind in much the same manner that a stein of pilsner tastes best when consumed in a German beer garden and no sand is softer than that found on a warm Caribbean beach. Jaguar has been assembling cars for nearly 100 years, and few automakers are as equally adept at capturing aristocracy and timelessness within the rich cabins of their luxury offerings.
Jaguar would have no concern if it were the only game in town, but that's far from the truth. The premium full-size luxury segment, which includes vehicles hovering just under or at the six-figure mark, is a contentious grouping that includes the Audi A8, BMW 7 Series, Lexus LS, Mercedes-Benz S-Class and Porsche Panamera. Each of those brings its own game to the battle, and none are easy to dismiss.
To better understand the British perspective and evaluate its latest offering on a land without royalty, I recently spent a week with a long-wheelbase, all-wheel-drive Jaguar XJ in Southern California.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.