1969 Jaguar Xk Ots Convertible on 2040-cars

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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

550-hp Jaguar F-Pace SVR revealed ahead of New York Auto Show

"I love this car." So said Jaguar designer Ian Callum, quite genuinely, as the Jaguar F-Pace SVR drove onto the stage at the company's new headquarters in Mahwah, N.J. Despite accepting and even embracing Jaguar's decision to produce SUVs, it's quite obvious (because he says so repeatedly) that Callum is still a guy with a lust for high-powered sports cars. The F-Pace SVR melds these two elements to create something he gleefully describes as "ridiculous." Boasting Jaguar Land Rover's now-familiar supercharged 5.0-liter V8, the SVR produces 550 horsepower and 502 pound-feet of torque. Jag estimates it'll hit 60 mph in 4.1 seconds and a top speed of 176 mph, which will make it one of the quickest and fastest SUVs on the road when it arrives in dealerships this summer. View 15 Photos It's not just the big engine, however. Upgraded mechanical improvements and enhancements include stiffer springs, wider and lighter forged alloy wheels (21- or 22 inches), bigger brakes (15.5-inch front, 15.6-inch rear), an electronic active rear differential, a variable active exhaust that's 14.5 pounds lighter than the standard one, and specially tuned software for the adaptive suspension, electric steering, eight-speed automatic, all-wheel drive and Dynamic Driving Mode. Callum's team also massaged the aerodynamics with larger air intakes, rear bumper side strakes, and fender vents that lower pressure in the wheel arches to reduce lift and increase cooling. A unique hood features vents designed to, well, vent hot air from the engine compartment. There are also wheel arch extensions and lower body moldings to create a more muscular appearance, while the rear sees fat quad tailpipes that one would assume should bark and burp like any good Jaguar SVR. Inside, there are thinner, light-weight sport seats done up in snazzy quilted leather. The rear seat also gets sportier seats with a similar fixed headrest design as those up front. The pistol-like sport gear selector shifter, as used in the Jaguar F-Type, replaces the standard rotary shifter design. It still takes up way too much room on the center console. Pricing starts at $80,985. One would assume Mr. Callum will gets his for less than that. Related Video:

Jaguar will sell 10 fully restored Series 1 E-Types

The Jaguar Land Rover "Reborn" program is expanding its offerings yet again. The newest offering is the first from the Jaguar side of the company, and naturally the first car is a Series 1 E-Type. Jaguar Classic will restore 10 of the first-generation E-Types, and the cars will be sold directly to consumers from the company. The very first of the cars is the 1965 model you see above, which will make its public debut next week at the Techno-Classica Essen show in Germany. It's a 4.2-liter model finished in "Opalescent Gunmetal Grey." According to Jaguar, it was originally sent to California where it racked up 78,000 miles, and then was put into storage in 1983. Jaguar then acquired the car, and the Jaguar Classic department proceeded to restore it to factory specifications. Jaguar fixed and retained as many original parts as possible, and used replacement Jaguar Classic parts as needed. The car is fully numbers-matching with the original engine and transmission. If you're interested in purchasing this E-Type, or one of the other nine, you'd better have a hefty pocketbook. A standard restored car done to factory specs will start at about $355,000 at current exchange rates. If you want to spend more, Jaguar offers a few extra cost options such as an upgraded cooling system based on the one found in the Lightweight E-Type, a fully synchromesh transmission for early models without it, and upgraded front brake calipers from the later Series 2 E-Type. Related Video: