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Jaguar sets a lap record at a near-forgotten French race track

If asked to name any race track in France, most racing and car enthusiasts would probably answer the Circuit de la Sarthe, known for the 24 Hours of Le Mans. Then there's the famous Magny-Cours or Circuit Paul Ricard, but not everyone remembers the Circuit de Charade near Clermont-Ferrand. This challenging track has been called a "twistier and faster" version of the Nurburgring, and in its original five-mile form, it barely had any straights. Formula 1 races were held there in the late 1960s and early 1970s, but safety concerns saw the French Grand Prix moved to Paul Ricard for most of the 1970s and 1980s, alternating with Dijon-Prenois. Later on, the track was essentially halved during modernization work, and it's now largely used for track days. The full length circuit was last used in 1988. This history lesson about a seemingly forgotten French race track is due to one good reason: Jaguar has returned to the venue to set a lap time with a new, all-wheel drive XE. The flying lap of the full five-mile track was the first one in 30 years, and the 4-minute, 9-second lap time set by Belgian racing driver Vincent Radermecker now stands as a record. Due to changes and the fact that the track originally utilized parts of public roads, the lap now included two gateways and a roundabout. Unshockingly, those weren't around in its racing days. The comparisons with the Nurburgring are apt, as Radermecker's comment confirms. "I set the production (sedan) record at the Nurburgring in the XE SV Project 8 last year and this lap was every bit as demanding. The longest straight is barely 600 metres, so I can see why drivers used to call this the French Nurburgring." The Jaguar used for the record lap is an XE 300 Sport, which is powered by Jaguar's 300-horsepower 2.0-liter four-cylinder turbo engine. It hits 60 mph in 5.4 seconds, and the average speed on the Charade lap was 72 mph. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Jaguar XE record lap View 9 Photos Image Credit: Jaguar Jaguar Automotive History jaguar xe

Jaguar's electric speedboat smashes decade-old record

We knew Jaguars prowl on dry land, but apparently they dabble with water, too. Jaguar teamed up with powerboat racing specialist Vector and Williams Advanced Engineering to beat the existing British and world records for fastest battery-powered boat with some expertise from Jaguar's Formula E team. The team had to top 76.8 mph, a record set in 2008 by Helen Loney in her Firefly electric hydroplane with Agni motors. The attempt was made in the same location, Coniston Water in the English Lake District, where speedboat record runs have been made since the days of Sir Malcolm Campbell as early as the 1930s, and son Sir Donald Campbell into the 1950s and 1960s – including the fateful record attempt that cost the younger Campbell his life in 1967. The company's documented the attempt in the video shown above. It reveals that the 2008 record wasn't easy to beat. At first, pilot and Jaguar Vector co-founder Peter Dredge managed to get the boat to 76.6 mph – annoyingly close to, and just under, the record. But a later run rewarded the team's efforts, with a clear improvement of nearly 12 mph, making the new record 88.61 miles per hour. This achievement is also impressive considering that Jaguar and Vector only announced their partnership in October 2017, so progress has been swift. The tech in the boat is reportedly derived from Formula E technology, though Jaguar Vector and Williams Advanced Engineering have not disclosed the boat's exact specifications nor what parts are based on Jaguar Formula E car parts. Related Video: Green Jaguar Electric Racing Vehicles Videos williams advanced engineering

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.