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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Jaguar I-Pace EV will finally be revealed, available to order March 1

It sure feels like the Jaguar I-Pace electric car concept was revealed longer ago than November 2016. That might be because in addition to running barely camouflaged production models around for months, the company has even announced a one-make race series with the car before we've seen the revealed production model. But the wait is almost over. The company finally announced a reveal date of March 1. This comes just before the Geneva Motor Show, and the debut will be shown on a livestream. Not only that, but Jaguar will be taking orders for the EV the same day. Reveal and order dates weren't the only things Jaguar announced regarding the I-Pace. The company also said the I-Pace will be able to get an 80 percent charge from a DC fast charger in just 45 minutes. This charge time necessitates a 100-kW fast charger, though, so that time may vary in real life based on what chargers are available. This is also greater charging capability than Jaguar claimed when the concept was revealed, which promised an 80 percent charge in two hours on a 50-kW fast charger. Jaguar hasn't revealed many other details about the production car yet. When the concept was shown, Jaguar claimed it made 400 horsepower and had a range of 220 miles. The prototypes we've seen on the road also look extremely similar to the concept, so there shouldn't be much, if any, disappointment in the styling department when it's revealed. Related Video:

Latest Jaguar XJ snaps show old versus new

It is a rare day when automakers line up their current models and test cars right next to each other and allow us to compare them directly. However, Jaguar ending up doing just that during cold weather testing of the face lifted XJ, providing the perfect chance to see just what the company is changing.
We spotted the refreshed XJ testing last year, and it hasn't evolved much since then. The updated model sports clear turn signals and a slightly revised front air dam. The modifications are similarly minor at the rear. The bumper appears to dip down slightly further on the new sedan. Thankfully, those gorgeous taillights are still draped over the back of the car. The exhaust outlets have switched to oval shapes rather than the current parallelograms. This alteration could just be chalked up to it being a test car, but the previous tester we saw had a similar design. It's possible that the camouflage could be hiding other revisions, but don't expect anything radical from the facelift.
Our previous report indicated that Jaguar is also planning some interior upgrades with new infotainment and ambient lighting. The company seems to feel that there isn't a point in messing with the XJ's design just yet, since all of the changes we see here are very subtle. No problems, here - to our eyes, the big Jag is still one of the prettier sedans on the road today.