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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar ended production of the XJ sedan in July, 2019

It's the end of the line for Jaguar's long-running XJ sedan, at least as we've come to know it today. Jaguar has confirmed to Autoblog that production of the current XJ will end this summer, with a report from Autocar suggesting that July 5 is the official end date. The brand's flagship sedan will get a replacement, and a spokesperson further confirmed to us that Jaguar will "continue the XJ nameplate." What's not entirely clear is when that vehicle will hit the market, or exactly what form it will take. At least we have some good clues. A few months back at the New York Auto Show, Jaguar design chief Ian Callum told us that "the XJ will be replaced" by a "like-size" car. He also hinted that they would be "doing more battery cars at Jaguar," and that the plan wouldn't be "just batteries put in an old car." Connecting the dots, it seems likely that the XJ will be replaced by a large flagship electric sedan. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Just last year, Jaguar celebrated the XJ's 50th anniversary with a special limited-edition model called the XJ50, and punctuated that debut with a lovely roadtrip that started at Jaguar's home in Coventry and concluded at the Paris Motor Show. But before we get too sentimental about what's come before, we ought to remember that the XJ's very name stands for "eXperimental Jaguar." So whatever comes next — likely a swoopy aluminum-intensive sedan chock full of batteries and a couple of powerful electric motors — will fit right in line with the British flagship's original mission statement. Onward and upward, chaps.

Jaguar envisions future without V8 engines

With tighter emissions and fuel economy regulations looming, Jaguar may have to do more than make a small, fuel-efficient hatchback to lower its model range's consumption figures - it also might give up its venerable V8 power, Drive reports. But not anytime soon, says Steven de Ploey, Jaguar's product and marketing director, who recognizes that the V8 can be replaced only by something that offers the same, or better, performance. But he has a word of caution: "We are not wedded to V8s."
In the meantime, de Ploey says there are other ways to reduce emissions. One of the first steps Jaguar could take is to shift away from the use of superchargers, which aren't as good as turbochargers at maintaining efficiency and making power. But he adds that supercharging still is "at the heart of Jaguar's performance proposition," and that the company has addressed the current downsizing trend by "replacing our naturally aspirated V8 with a 3.0-liter supercharged V6."
Consider one of de Ploey's comments on the cancelled C-X75 supercar (pictured) for some clue about Jaguar's future: "Some of the stuff we have already exploited to the extreme in the C-X75 is the kind of thinking for us and is an essential test bed to see how we could evolve from today to something that is sustainable in the future."