1954 Jaguar Xk120 Convertible. Original. 1-owner 40 Years. See Video on 2040-cars

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Jaguar planning two bodystyles for next XJ

As we alluded to in today's F-Type first drive, Jaguar hasn't been selling its wares in China for very long, and as a result, buyers there usually don't have the same appreciation for the brand's history. So you might reasonably think that the company's recent radical styling shift (kicked off by the 2008 XF) wouldn't be as jarring to the nation's buying populace since they really didn't have the automaker's more traditionally styled models from years past to compare them against.
Yet while Jaguar and its sister marque, Land Rover, continue to pick up steam in China's developing market, that apparently isn't necessarily the case. Local buyers there tend to have more conservative tastes when it comes to styling, preferring more upright dimensions, big back seats and larger quantities of traditional luxury materials (think: chrome and wood) than other markets currently find desirable. Thus, the very bold current-generation XJ sedan may be leaving some sales on the table.
According to Edmunds, Jag doesn't want to risk that, and as such, it is preparing two bodystyles for the next-generation XJ - one with the rakish coupe-like styling of the current model, and a more "old-school" three-box sedan designed to appeal to a wider swath of Chinese buyers.

Junkyard Gem: 1994 Jaguar XJ12

While Americans were able to buy new Jaguar two-doors with V12 engines under their bonnets from 1971 all the way through 1996, availability of new Jaguar 12-cylinder sedans was much spottier here. The Series 1 and Series 2 XJ12s were sold here from the 1973 through 1979 model years, and then there was a grim Jaguar V12 four-door drought here all the way until the 1994 model year. Here's one of those very rare felines, found in a Northern California boneyard in April. Jaguar had developed the XJ40 successor to the Series 3 XJ over an agonizingly protracted period that spanned the British Leyland era of the early 1970s through the first production cars being shown to the world in 1986. The XJ40 first appeared in the United States as a 1988 model. The following year, the Ford Motor Company bought Jaguar. The engineers in Coventry struggled to design a viable V12-engined XJ40 for years, giving it the XJ81 designation. At long last, the XJ81 was revealed to the motoring world in 1993… just prior to the replacement of the XJ40 by the XJ300 for the 1995 model year. All of the XJ81s sold in the United States—just over 1,500 of them in all—were 1994 models. This junkyard provided a bonanza of rare European iron when I stopped by on that chilly spring morning. Located within a few rows of this one-year-only XJ81 were a Volkswagen Phaeton and a Rolls-Royce Silver Shadow. The yard also had a running Peugeot 504 for sale in their "builders" section, and I'll admit I was very tempted by it. The April 1994 production date indicates that this is one of the very last members of the XJ40/XJ81 family to be built (though Jaguar continued to use platforms derived from the XJ40 until the X350a arrived as 2003 models). This 6.0-liter engine was an excruciatingly tight fit in this engine compartment (there are semi-credible tales that the XJ40's engine compartment was made so narrow as a sneaky office-politics means of preventing British Leyland from installing Rover V8s in Jaguars), and working on it must be a mechanic's nightmare. Output was 301 horsepower and 336 pound-feet. Meanwhile, Mercedes-Benz's V12 was rated at 389 horsepower and 420 pound-feet, while BMW's V12 had 296 horsepower and 332 pound-feet. The MSRP for this car was $73,200 for the dual-airbag version (and we can see that both airbags were deployed in this car's career-ending crash). That amounts to $151,889 in 2023 dollars.

Jaguar's Callum: 'Huge' opportunities with electric vehicles

Eventually, some brave innovator, with an imagination light years ahead of the rest of us mere mortals, will envision an automotive future that the rest of us can't conceive. This person will step up and tell us how electric vehicles have the potential to change our lives for the better. They'll have the guts to tell us that if we could only open our eyes, we'd see that there's a way to get from one place to another that doesn't pollute the air we breathe. They'll explain that it won't just be globally responsible, it'll be magnificent. Yes, the electric car needs a champion, a figurehead, someone so inspirational that comic book superheroes are modeled after him. Finally, that champion has revealed himself. Saying out loud what the enlightened few of us know but dare not utter for fear of ridicule, our hero has spoken. "Electrification will kickstart the biggest change in automotive design in history," Ian Callum, design director at Jaguar told Autocar. That Jaguar sees the potential for electric vehicles is welcome progress. Sarcasm aside, that Jaguar sees the potential for electric vehicles is welcome progress. Even more appealing is that Callum approaches the potential of EVs from a design angle, where the slate is essentially blank, he feels, and so much is possible. "The opportunities an electric powertrain offers are huge," Callum says, "especially in terms of the space for occupants. By removing so much of the mechanical hardware and placing the batteries in the floor plan you open up all sorts of possibilities with packaging." To peer into Callum's mind when it comes to EV design would be extraordinary to behold. In many ways, his vision truly is something most of us cannot grasp completely, having spent a long career designing some of the most desirable cars of our time for some of the most prestigious automotive brands on the planet. So when he talks about the freedom EVs present from a design standpoint, it's not difficult to get excited. A Jaguar EV isn't as far-fetched as it might seem at first. Plus, a Jaguar EV isn't as far-fetched as it might seem at first, as Callum explains. "I'm clear in my mind that an electric Jaguar would be suitable for the brand," he says. "You have to move with the times and design for the opportunities. Look at the C-X75 concept – that was a car that was designed for an alternative powertrain, and nobody had any complaints about how that looked.