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Jaguar appoints Joe Eberhardt as North American President

Jaguar Land Rover North America has appointed a new president, Joachim Eberhardt. The German exec, 50, had previously done stints at Chrysler Group, DaimlerChrysler UK, Mercedes-Benz USA and Daimler-Benz.
Eberhardt joins JLR NA in a good, but challenging time for the company. It's fresh off the launch of the Range Rover Sport and Jaguar F-Type, which have been subject to rave reviews, and its overall sales are up 21 percent over 2012. Still, as Automotive News points out, the two manufacturers face a fight to become the equal of A-list competitors like BMW and Mercedes in the eyes of consumers.
"Joe brings a proven industry track record and valuable global leadership experience in luxury sales, service and marketing. We look forward to Joe leading our North American team in working with our retail networks to further grow the business and better serve our customers," JLR's group sales operations director, Andy Goss, said.

Jaguar XE SV Project 8 takes Laguna Seca production sedan record

Jaguar has claimed another Laguna Seca record with Randy Pobst at the wheel. This time around, the Jaguar XE SV Project 8 became the fastest four-door sedan to lap the track, with a time of 1 minute, 37.54 seconds. The record follows the production electric car record set in late August with an unmodified I-Pace HSE, and it's also the fastest recorded Jaguar time on the track; the previous fastest Jaguar there was the 575-horsepower F-Type SVR. As it seems most Laguna Seca records have been set by Pobst, the previous four-door production sedan record was also his handiwork, in a Cadillac CTS-V. That time was about a second slower than the XE SV Project 8, at 1 minute, 38.52. The fastest Pobst time at Laguna Seca stands at 1:28.65, driven with a Dodge Viper ACR MkV. The Laguna Seca record isn't the first lap record claimed by the XE SV Project 8, as it took the production sedan honors at the Nurburgring Nordschleife in November 2017, with a time of 7 minutes, 21.23 seconds. Only 300 vehicles will be built, at the JLR Special Vehicle Operations facility in Coventry, England. The XE SV Project 8 hits 60 mph in just 3.3 seconds, thanks to its 591-horsepower, supercharged V8 engine, which propels it all the way to 200 mph. There are two versions available, a more road-suitable four-seater and a special Track Pack car with lightweight carbon fiber racing seats.Related Video:

Jaguar producing short film starring Damian Lewis from Homeland [w/video]

Jaguar is working up a short film to coincide with the US debut of the company's new F-Type. Desire will feature actor Damian Lewis in the lead role opposite Jordi Molla as the main villain in the story. The whole of the action will take place against the picturesque backdrop of the Chilean desert with filming starting early next month. According to Jaguar, the story will follow Lewis as he plays Clark, a man who delivers cars for living. Things get exciting when he crosses paths with a young woman played by Shannyn Sossamon.
With music by Lana Del Rey and some serious production value, Desire sounds keen to take its place among great automotive advertising short films like the BMW Driver series. Jaguar has released a quick teaser, which you can check out by heading over to the F-Type site. You may also take a peek at the full press release below for more information. Expect to see the film debut early next year.