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Jaguar says F-Type sales off to flying start

As we noted in our recent first drive, Jaguar's luscious new F-Type roadster is a bit of a tweener in both size and cost, lining up in between rival Porsche's Boxster and 911. That one-for-two-segment strategy is showing early signs of paying off, with Automotive News reporting that half of the car's 2014 production allotment is already sold. We're not talking huge numbers - sports cars in this segment only "have a global annual volume of about 75,000 units and a market share of 0.1 percent," notes Jaguar brand director Adrian Hallmark. Yet the company figures the F-Type will work out to about 15 to 20 percent of its total volume of around 60,000 units.
From where we sit, this is all very encouraging news, but it's way too early to call the F-Type a smash hit. The sports car segment is known for its fickleness and its front-loaded sales curve, so the real measure of success will be how it fares over the next few years after early adopters get their cars. Jaguar will have to work to keep the F-Type fresh with new variants, and we hear it's prepared to do just that. The British luxury marque hasn't confirmed a hardtop coupe variant yet, but patent images and spy shots suggest one is on the way shortly, and it ought to extend the model's appeal greatly. A four-cylinder option and a manual transmission have also been rumored, and presumably Jaguar will eventually launch higher-performance R and R-S variants as it has done with various model lines, including its other sporty two door, the XK grand tourer.

Jaguar design boss admits X-Type was a mistake

History has a way of repeating itself, especially in the auto industry. When Jaguar was owned by Ford, the British brand attempted to field a competitor for the BMW 3 Series, called the X-Type. Based on the bones of a Ford Mondeo, it aped the styling of Jaguar's flagship model, the XJ, while borrowing liberally from the Ford parts bin. That was 2001.
Now, in 2013, Jaguar is planning a new 3 Series challenger based on the platform previewed by the C-X17 Concept, while Ford is attempting to take the latest Mondeo upmarket. The moves have both brands recognizing where, why, and how the X-Type failed. "It didn't look mature or powerful or anything. It was just a car," Jaguar's current head of advanced design, Julian Thomson, told PistonHeads. Basing the X-Type on a front-drive car while giving it styling that was meant for a rear-driver lead to proportions that "were plainly wrong," Thomson told PH. Ford's European head of quality, Gunnar Herrmann, added that the X-Type was "a fake Jaguar, because every piece I touch is Ford."
For what it's worth, the X-Type's successor in the segment will sport rear-drive, with plenty of input from Ian Callum. Thomson described the new model, which would challenge the 3 Series as having, "Big wheels right to the ends of the car, low bonnet, short overhangs, very low cabins." Sounds good to us.

Ian Callum makes the Jaguar C-X75 concept street-legal

Unveiled at the 2010 Paris Motor Show, the Jaguar C-X75 could have been one of the British brand's wildest and coolest models. It received the green light for production, got canned, and resurfaced in the 2015 James Bond movie Spectre before disappearing for good. However, not everyone has forgotten it: Callum, the design firm founded by former Jaguar design boss Ian Callum, has made a C-X75 street-legal. Precisely how Callum's customer ended up with a C-X75 remains a mystery. The example modified is one of the four surviving stunt cars built by Williams Advanced Engineering for Spectre, so it might be the one that auction house RM Sotheby's offered at its Abu Dhabi sale in November 2019. The car was estimated to sell for anywhere between $800,000 and $1.2 million; it ended up not selling during the auction. Regardless, Callum was the right person to take on the Herculean task of making an obscure, experimental supercar street-legal, as he led the team that designed the model. His company made hundreds of small but significant changes including replacing the glass, adding a quieter exhaust with catalytic converters, making tuning changes to the supercharged, 5.0-liter V8, and fitting additional switches inside. Interestingly, the stunt cars were built with foam door mirrors. These had to be replaced with real mirrors fitted with turn signal repeaters. The team also took advantage of the tear-down to make visual improvements, such as reducing and aligning the panel gaps. The C-X75 received a new coat of paint, and engineers made changes to the suspension system — they notably adjusted the ride height. It helps that this version of the C-X75 uses an engine already approved for road use; the V8 has powered the Range Rover, among other cars. Callum's street-legal Jaguar C-X75 will make its public debut at the Bicester Heritage Scramble event held in England on April 21, 2024. Related video: Featured Gallery Ian Callum's street-legal Jaguar C-X75 Aftermarket Jaguar Coupe