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Jaguar could morph into an electric-only brand and explore new segments

Jaguar is set to morph into an electric-only brand whose products will be aimed directly at Tesla's and Polestar's, according to a recent report. Its future range will allegedly include alternatives to the Tesla Model 3 and the Polestar 2. Nick Rogers, the head of Jaguar-Land Rover's engineering department, told British magazine Auto Express that a small electric Jaguar "would be great." His definition of small is different than, say, Smart's; don't expect the company to release an alternative to the ForTwo, or something along the lines of a Renault Twizy. Instead, he's likely referring to a model positioned below the XE, which is currently the smallest Jaguar, in terms of size. If approved, the car will be about the same size as a BMW 1 Series, though it might sit a little bit taller. Adding a few inches of ground clearance would give engineers more space to stuff a battery pack under the floor, while allowing its marketing department to reach a wider audience by presenting the hatchback as a crossover. "We need to think about that. That's a really cool space that we ideally want to be in, and ideally our customers want us to be in. It's extremely relevant at this time," he said. This isn't the first time we've heard that Jaguar is starting to think small. In June 2020, we reported the company is considering replacing the aforementioned XE and the XF with a single compact model that would almost certainly be offered as a hatchback and as a sedan. Jaguar's transformation into an electric-only manufacturer is allegedly the brainchild of Thierry Bollore, who will take the firm's reins in September. He recently led Paris-based Renault, which is also allocating huge resources to electrification. We know the next-generation XJ (shown in spy shots taken far north of the Arctic Circle) will be offered with an electric powertrain (though internal combustion variants will be available, too), and Auto Express learned an XE-sized battery-powered model placed in the Model 3's segment is very likely, too. Finally, at least for now, an electric SUV tentatively called J-Pace will reportedly enter production in the coming years. It's too early to tell what the future holds for the E-Pace, the F-Pace, and the XF, though we wouldn't be surprised if the latter does not get a replacement. Where the F-Type would fit in an electric-only range hasn't been decided yet; sealing its fate one way or another will be one of Bollore's first tasks.

2021 Jaguar XF gets new interior, down to four-cylinder engines and sedan body style

Just like the F-Pace, the 2021 Jaguar XF luxury sedan is getting a light refresh for the new model year. Unlike the F-Pace, the XF's new features are mostly limited to interior and exterior design. And it also loses an engine and body style option. From the outside, not much has changed with the XF. It has a fresh grille, new LED headlights and taillights, and fender vents with the "Leaper" Jaguar logo. It's inside where things have really changed. A completely new dashboard design has been added, which looks a lot like the F-Pace's. It has a full-width air vent motif at the top, and below it are panels with nice stitching and either open-pore or aluminum trim. Whether all this also includes a much-needed improvement in materials quality won't be known until we test one.  The focal point is the new 11.4-inch infotainment system screen made of glass with a magnesium frame. Powering it is the latest Pivi operating system with the capability for over-the-air updates. Jaguar has also added a number of standard features including proximity entry, wireless phone charging, active noise cancellation, a surround-view camera system and a 12-speaker Meridian sound system. While some new features have been added, Jaguar has also removed some options. The XF is now only available with four-cylinder engines, as the supercharged V6 has been discontinued with no direct successor. The base engine is the turbocharged 2.0-liter four-cylinder making 246 horsepower and 269 pound-feet of torque. It's available with either rear-wheel drive or all-wheel drive. A version of this engine making 296 horsepower and 295 pound-feet of torque is optional, and it comes only with all-wheel drive. The other deletion is that of the Jaguar XF Sportbrake wagon, news first reported by CNET Roadshow, and then confirmed by Jaguar. This comes just as two new luxury wagons of its size have been introduced to the market: the Audi A6 Allroad and Mercedes-Benz E-Class All-Terrain. However, like the Volvo V90 Cross Country, they're of the mildly lifted and body-cladded wagon sub-segment, which the XF Sportbrake most definitely was not. The surviving un-cladded, un-lifted wagons in this segment are now the regular E-Class and V90, but the latter can only be special ordered in the United States.  The XF will go on sale around January. It should also be priced similarly to the current XF, which starts at $52,250. Update: Jaguar confirmed that the XF Sportbrake has been discontinued for the U.S.

Audi, Jag, Kia and Tesla top Strategic Vision 2014 Total Quality Index

A couple weeks ago, J.D. Power released its latest Initial Quality Study, which gave high marks to Porsche, Hyundai and General Motors, with the latter earning more individual IQS awards than any other manufacturer. Now, it's Strategic Vision's turn, and it's doling out its praise not to Porsche, but to Tesla, which wasn't even included in the JD Power IQS.
The Model S was named the best vehicle overall in total quality, while Porsche's corporate brother and endurance-racing rival, Audi, was named the best premium brand, alongside Jaguar. Strategic Vision cited the Q5 and the ancient Q7 for individual segment awards, as well as the A5, which was a mere point off the top of its segment. SV also handed out compliments for the Audi's interior work. The win for the German brand is a nice improvement over its IQS score, with which it landed above the industry average, but solidly mid-pack.
Jaguar was without a segment winner, although SV did say that the Indian-owned English brand had a number of vehicles very near the top of their segments. This is the second significant win for Jag in two weeks, after it finished second overall on the JD Power IQS a few weeks ago.