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Jaguar's next turnaround plan outlines a major shift to upmarket luxury

Jaguar wants to reinvent itself again, this time as a purveyor of EVs that competes in the luxury space dominated by Bentley. It outlined a turnaround plan written to help it move upmarket while launching a new range of models. Company boss Thierry Bollore, a French industry veteran who briefly ran Renault in the late 2010s, told British magazine Auto Express he wants Jaguar to represent what he described as "modern luxury." He added his vision of modern luxury is "extremely reductive" in terms of refinement, modernity, engineering, and technologies. Jaguar said it will go EV-only, yet it scrapped the next-generation XJ at the 11th hour in 2021 because the sedan didn't fit its image of a re-imagined brand. Making Jaguar synonymous with "modern luxury" requires starting from scratch. "The situation at Jaguar was really a concern from outside," said Bollore after revealing Renault looked at purchasing Jaguar-Land Rover in the late 2010s, "and more than a concern from inside, because the brand has been damaged to a certain extent." That's why the turnaround plan calls for a blank slate to rebuild Jaguar on. Design work for an entirely new range of Jaguar models has been completed, the executive affirmed, and Auto Express speculates the portfolio will initially consist of three models: a two-door sports car (likely a follow-up to the F-Type) and a pair of crossovers. Note that there's no sedan on the horizon. These three cars will ride on the same modular architecture, though it's too early to tell if it will be developed in-house or shared with another carmaker. They'll wear a new design language that was forged by holding an internal contest three teams participated in. Competing with Bentley, among other carmakers, will require convincing customers to pay six-digit sums. "Luxury starts not far from GBP100,000," said Bollore, a figure which represents about $140,000 at the current conversion rate. As of writing, none of Jaguar's models start above $100,000, though some cross that threshold once options are piled on. Its cheapest model, the E-Pace, starts at $39,950. Its most expensive is the electric I-Pace at $69,850. No one would pay $140,000 for an E-Pace, even if it's electric and brimming with tech, so Jaguar's upcoming models will all be relatively large. That doesn't mean Bollore will put a leaping cat emblem on a Land Rover Range Rover and call it a good job well done. He wants to ensure the two sister brands coexist without overlapping.

Xcar drives Jaguar C-X75, other Spectre villains of 007

James Bond returns to US theaters very soon in Spectre, and with the action-packed film wrapped, the producers are lending out the keys to some of the movie's automotive stars. We've already seen Jay Leno behind the wheel of Bond's Aston Martin DB10. Now, Xcar's Alex Goy has taken a turn in some of the flick's villainous rides from Jaguar Land Rover, including a very special Jaguar C-X75. The crew from JLR's Special Vehicle Operations team certainly did an impressive job of giving the movies baddies some appropriately nefarious rides. To challenge Bond, they turned the Land Rover Defender into a beast with chunky, off-road tires and blinding-spot lights. They also made the Range Rover Sport SVR even more diabolical than normal with a blacked-out look and LED lightbar. Of course, the king of Spectre's villain cars is the C-X75. According to Goy, most of the ones in the movie use the company's 5.0-liter, supercharged V8, but two are actually original prototypes with the hybrid setup. He gets to drive one of those special examples in this clip. While limited to some low-speed cruising, the coupe still looks wonderfully menacing on the road. Related Video:

Jaguar gives World Car jurors private viewing of J-Pace, next XJ

The brace of accolades bestowed on the Jaguar I-Pace include three awards given by the 86 jurors on the World Car of the Year panel. They anointed the I-Pace World Car of the Year, World Green Car of the Year, and World Car Design of the Year. Jaguar hosted a get-together for its new WCOTY friends, inviting jurors to the carmaker's Coventry design studios to check out future products. The coming all-electric XJ and flagship J-Pace were the stars of the gathering, this being the first time Jaguar's publicly got behind the range-topping crossover. Ex-head designer Ian Callum hinted about the J-Pace in April, but all he would say is, "We're looking at it." With Jaguar confident enough to show the vehicle to very important outsiders, the J-Pace could be on track for its rumored 2021 launch. Jaguar dropped hints of other new cars, too. The carmaker "gave a firm nod to" two new crossovers that will be "considerably less expensive" than current crossovers in the lineup, to be called A-Pace and B-Pace. We've never heard of these, but based on the brand's naming structure, the A-Pace would slot in at entry-level, the B-Pace just above. It's said that one or both of these will be sized to compete in the World Urban Car Awards sometime in the 2020s. That means subcompact dimensions along the lines of this year's World Urban Car winner the Suzuki Jimny, or the top-three finisher Kia Soul. The jurors also got a look at the imminent replacements for the F-Type and XE. The second-generation F-Type is said to wear an evolutionary design; the big changes will take place under the hood. A V8 could remain in the top tier, but one sourced from BMW instead of Jaguar's own supercharged 5.0-liter V8. The current V6 is expected to give way for an Ingenium inline-six developed in-house. And expect one or both of them to come with hybrid assistance, as Jaguar's made a point of saying that all of its offerings will get "electrified options" in the 2020s. What did Jaguar get out of the open-house? Insider information, apparently: "150 senior Jaguar employees" put questions to the WCOTY jurors about how the panel road-tests cars. Perhaps the WCOTY award will become the new Nurburgring for the next decade. As a final flourish to everyone who'd get the news, Jaguar CEO Ralph Speth informed the audience that his charge and Land Rover "are definitely not for sale to Peugeot-Citroen, Fiat-Chrysler, Hyundai-Kia or any other motor manufacturing companies." So there.