Convertible on 2040-cars

Auto blog

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar F-Pace, XE getting SVR treatment with supercharged V8

The folks at Jaguar Land Rover's new Special Vehicle Operations division have been fast at work creating new SVR performance models. And they're not about to stop now. Two new Jaguar models are currently in the works, according to Car and Driver, both packing the company's long-serving and celebrated supercharged V8. First up is the F-Pace crossover, which currently tops out with a 380-horsepower supercharged V6. Slotting the bigger engine in under the hood with more than 500 horsepower on tap would go a long way toward living up to the name that suggests both speed and a correlation to the F-Type sportscar. But that's not all JLR's new skunkworks department has in store. Car and Driver reports work is also under way on a more powerful XE to take on the likes of the BMW M3 and Mercedes-Benz AMG C63. The automaker is reportedly yet to give it the green light, hemming and hawing over its environmental image, but we hope hotter heads, in this case, prevail. Jaguar's V8 engine is one of its most enduring powertrains and is approaching double the output it originally offered. The 4.0 introduced in 1997 packed 375 horsepower. The latest version in the F-Type SVR (and expected soon to slot into the Range Rover Sport SVR) displaces 5.0 liters and produces 575 supercharged horsepower. With that much muscle, the F-Pace SVR would overpower the Porsche Cayenne Turbo S, BMW X5 M, and Mercedes-AMG GLE63, while the XE SVR would outgun the M3, Cadillac ATS-V, Alfa Romeo Giulia QV, and just about anything else in its class. Related Video:

Watch four hours of fantastic machinery at Le Mans Classic 2016

The 24 Hours of Le Mans came and went, but it wasn't the end of the automotive activities at Circuit de la Sarthe. This past weekend, the venerable racetrack was host to the 2016 Le Mans Classic, in which seven decades of vintage racecars once again competed for glory. The event started with qualifying on Friday, July 8, and racing on the following Saturday and Sunday. Six "grids" of cars each included a different historic racing era, including the early days from 1923 to 1939, as well as that famous period from 1966 to 1971 that featured the all-conquering Ford GT40. The wide range of eligibility also permitted some unusual machines to show up, such as a 1950 Cadillac Series 61 and a 1974 Dodge Charger. This year also marked the debut of the Group C class for more recent Le Mans racers from 1982 to 1993. The 1991 Le Mans-winning Mazda 787B was not present, but one of the Peugeot 905 race cars that gave the marque a remarkable 1-2-3 finish at the 1993 Le Mans came back for the event. The Le Mans Classic also featured the Jaguar Classic Challenge just for cars made by the feline automaker, and the race attracted a bit of human star power. Chris Harris of Top Gear participated in the marque-specific race while behind the wheel of a new continuation Lightweight E-Type. And although the event happened over the weekend, you can catch most of the action via the recorded live stream above. It features a full four hours of vintage racing with commentary in both French and English. It's a great chance to see one of the best combinations of classic cars and historic venues out there. Related Video: Related Gallery Jaguar Continuation Lightweight E-Type View 46 Photos Image Credit: Le Mans Classic Jaguar Automotive History Classics Videos France chris harris vintage racing le mans classic circuit de la sarthe