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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Xcar experiences the 2015 Mille Miglia from a Jaguar C-Type

Xcar Films has returned to the Mille Miglia this year for another trip from Brescia to Rome and back. However, unlike the last survey of the historic rally from the comfy seat of a Jaguar F-Type, it did things properly in 2015 with a first-person look at the entire event from a somewhat temperamental Jaguar C-Type. As you'd expect, you get to check out 1,000 miles of beautiful Italian roads and similarly gorgeous vintage sports cars, but the reporting here is great, too. Alex Goy alternates between navigating and learning to drive the C-Type with its tricky gearbox over the four-day rally, and he narrates the entire video, as well. From what we can tell, participating in the Mille Miglia is essentially a license to break every law of the road imaginable. The police not only allow this to happen; they encourage it. Goy does a fantastic job of giving viewers an idea of what's it like to take part in the historic event. Being in a 50-year-old racecar for that long looks absolutely exhausting but also completely worth it.

Jaguar Land Rover Special Vehicle Operations could build standalone models

Jaguar Land Rover may be set to turn its Special Vehicle Operations division into something much bigger than a mere in-house tuner. Bloomberg spoke to the head of JLR's high-performance, customization outfit, John Edwards, who hinted that his team may move beyond simply modifying F-Types, Range Rovers and the like. "We're certainly looking at that, and we've got the capability to do that," Edwards told AN. "Is there an opportunity for us to do a completely standalone car? Maybe." Such a move into full-scale, standalone models would be a big step, particularly for a division that's still kind of in its infancy. Bloomberg references the success of Mercedes-AMG, but the German division has had the benefit of decades of growth. AMG spent years and years building high-performance versions of all manner of mainstream Mercedes vehicles, before moving onto cars like the SLS AMG and AMG GT, which have no mainstream analog. In other words, AMG had a long time to develop a reputation building high-performance vehicles that people know and recognize before it moved into building vehicles of its own. We aren't entirely convinced that SpecOps wouldn't benefit from taking a similar approach, delivering additional SVR vehicles, like the rumored XE SVR, before striking out on its own. We'd like to know what you think, though. Is it already time for Special Vehicle Operations to build standalone models, or should it learn to walk before it runs by modifying more of Jaguar Land Rover's existing product. Have your say in Comments. Related Video: